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Term Papers 1 - 30

AT&T and Strategy

This 7 page paper looks at the concept of strategy, considers how military and business strategy and then looks at the strategies ... ...

Toyota Motors; The Move Towards a Fragmented Market Approach

This 5 page paper looks at the marketing strategy of Toyota Motors, and considers the way that they are moving towards a fragmente... ...

Strategy In Business

This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context... ...

10 Strategies for Adapting to Climate Change

This 4 page paper looks at 10 different strategies for adapting to climate change. The number one strategy is ocean fertilization,... ...

Examination of EasyJet

EasyJet is a well known and successful low-cost air carrier based in United Kingdom, focusing on short flights. The writer examine... ...

The Expansion of OPT

OPT, a bank based in Hungary, have undertaken any expansion strategy into the developing economies of Eastern Europe. The writer c... ...

The Strategy of Google

The writer looks at the way strategy can be observed at Google, including the alignment of the mission statement with the organiza... ...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun... ...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p... ...

WALMART, DECISION-MAKING, AND CORPORATE STRATEGY

Discusses Walmart's corporate strategies, as well as comparing it with functional strategy, stability strategy and internal versus... ...

STRATEGY, MINTZBERG AND ANALYSIS

Analyzes strategy-as-practice and also Mintzberg's 5 Ps of strategy. There are 5 sources listed in the bibliography of this 7-page... ...

EBAY, STRATEGY AND IMPLEMENTATION

Discusses eBay's strategy, and how information systems tie into that strategy. There are 3 sources listed in the bibliography of t... ...

APPROACHES TO STRATEGY EVALUATION AND SELECTION

Discusses approaches to strategy evaluation and how organizations select strategies. There are 5 sources listed in the bibliograph... ...

AN EXPLANATION OF LOW-COST STRATEGY

Focuses on Porter's low-cost strategy for business planning and strategy. There are 3 sources listed in the bibliography of this 3... ...

Grand Strategy of Caterpillar

In three pages Caterpillar's 2000s strategy is presented in an overview and discusses the strength of their marketing strategies, ... ...

JetBlue Case Study

This 42 page paper examines the airline JetBlue in the context of the US airline industry. After an introduction the paper discuss... ...

Strategies for BA

This 8 page paper looks at some potential strategies for British Airways; installing wi-fi on all flights, reducing cabin crew to ... ...

Knorr Packet Soup in Ireland

This 18 page paper examines the Knorr packet soups operation in Ireland in order to develop a new marketing communication strategy... ...

Starbucks Mission And Strategies

This 6 page paper discusses whether or not Starbucks mission and strategies are aligned. The writer presents the missions, princip... ...

Strategy Decisions; To Compete or Co-operate?

This 11 page paper considers the potential strategies of competing and cooperating. The two strategies are assessed with the advan... ...

U.S. Army Pay Systems

This 8 page paper responds to specific questions about compensation: information needed to create an appropriate reward system; st... ...

Starbuck's; What Can They Learn From Other Companies?

This 7 page paper looks at strategies used by 5 different companies and considers how lessons from those strategies may be utilize... ...

Cima Marketing Case Study

Cima manufactures mountaineering and hiking boots. The growth in the market has slowed down and now the firm has to decide on a fu... ...

Analysis of ING’s Competitive Strategy

This 30 page paper is an in-depth analysis of the Canadian Bank; ING Direct. The paper starts by looking at the Canadian banking a... ...

The Cheapest Car in the World; The Case of Tata Motor's Nano

This 9 page paper is a case study examining the decision and strategy Tata Motors to create design and build the cheapest care i... ...

Strategic Plan for Pedagogical Improvement

AThis 10 page paper considers a case where a primary school has gone through a pedagogy audit and the school is performing poorly ... ...

Harley Davidson - Strategic Analysis and Choices

This 18 page paper looks at the well known motorcycle manufacturer Harley Davidson, examines it performance and the environment in... ...

Human Resources: Hospital Case Study

A 20 page paper that presents a case study of a hospital's human resource activities. The essay begins with an executive summary. ... ...

HSBC Strategy Since 2000

This 7 page paper is written in two parts. The first part of the paper examines strategy of HSBC since the year 2000, focusing on ... ...

Strategic Case Study of Four Seasons Hotels

In five pages Four Seasons Hotels are considered in 4 strategy based questions including an assessment of company changes, how the... ...