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Term Papers 31 - 60

Investment Analysis of the Coca Cola Company

In six pages this paper examines the marketing, public relations, and financial information of Coca Cola in order to consider whet... ...

Overview of Coca Cola

In a paper consisting of twenty five pages and three parts, the historical background, protection of intellectual property, and ra... ...

Communication Audit; Coca-Cola

This 6 page paper looks at the way in which communication takes place in Coca-Cola Inc, looking at its’ use in strategy and policy... ...

The Growth of the Coca Cola Company

This 5 page paper examines the company and looks at how it has grown over the past century. Its future growth is discussed. The em... ...

Marketing Coca-Cola's "Georgia" Coffee Drink

A 13 page marketing plan for the "Georgia" coffee drink. Popular in Japan, this plan addresses the needs of the US market. The p... ...

Coca-Cola 2001 - 2005

This 5 page paper looks at the performance of Coca-Cola for the five year period between 2001 – 2005. The paper starts with a brie... ...

Business Plan for Coca-Cola

A 10 page paper providing company history, recent (through 2006) business results and a SWOT analysis to make recommendations for ... ...

Coca-Cola Supply Chain

This 3 page paper examines the supply chain of Coca Cola around the world and considers why PepsiCo has a better logistics system ... ...

Product Expansion and Market Penetration for Coca-Cola

This 10 page paper looks at Coca Cola and using Ansoff’s matrix considerers the way that the company could increase sales. The wri... ...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

For a brand to be successful the way marketing communication takes place is very important. This 12 page paper looks at three bran... ...

Benchmarketing; Coca Cola and Pepsi

This 3 page paper considers the way that Cocoa Cola and Pepsi have used benchmarketing in their advertising communications. The pa... ...

The Beverage Market and Coca-Cola

This 6 page paper is written in two parts. The first part gives a general overview of the non alcoholic beverage market in the US ... ...

Coca Cola's Philosophy of Marketing

In five pages this paper considers the history of Coca Cola's marketing philosophy in a consideration that includes recent changes... ...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ... ...

Venezuela Coca Cola

In six pages Venezuela and its market potential for Coca Cola are discussed. Six sources are cited in the bibliography.... ...

Coca Cola and Strategic Choice

In eleven pages this paper examines strategy in a consideration of Coca Cola from global, corporate, and business perspectives and... ...

Opportunities and Threats of Coca Cola

In five pages this business consideration of Coca Cola examines advertising and how the conglomerate presently experiences both op... ...

When the Coke was in Coca Cola

The history of the coca plant, Erythroxylum coca, is discussed in this paper, including its cultivation in Peru, Colombia and Boli... ...

Coca Cola, PepsiCo, and Diversity

In twelve pages these soft drink giants are examined in terms of the diversity efforts undertaken by each. Ten sources are cited ... ...

Coca Cola's Liquidity Analysis

In five pages the acid test and current ration are used to analyze Coca Cola's liquidity. Three sources are listed in the bibliog... ...

Coca Cola Out of the Slump

Opportunities for growth in the Coca Cola Company are the focus of this essay, which tracks the company after a two-year sales slu... ...

Management Challenges of Coca Cola

Asset and growth management as they pertain to Coca Cola are the focus of this paper consisting of six pages with the issues and c... ...

Changing Status of Coca Cola

In ten pages the Coca Cola company's changes in status is examined in terms of the impacts of cola sales, poor decisions, and corp... ...

Coca Cola's Integrated Marketing

In five pages this paper examines integrated marketing as it applies to the communications practices of Coca Cola. Twelve sources... ...

International Marketing, Strategy Shift, and Coca Cola

In twenty pages Coca Cola is examined from a marketing viewpoint that shifts from a global perspective to an approach that is more... ...

Brief History of the Coca Cola Company

In five pages this brief historical overview of Coca Cola includes a mission statement, Lowry Kline Chief Executive Officer Profil... ...

TQI and Its Implementation at Coca Cola

The inauguration of the Total Quality Implementation program at the Coca Cola Company is addressed in this essay. The attempt of t... ...

Hong Kong and Coca Cola

In eleven pages the Hong Kong market is considered in terms of its profitability to Coca Cola particularly in terms of the youth m... ...

Environmental Issues and the Coca Cola Company

Going beyond environmental regulations, the Coca Cola Company has prided itself on proactively tackling pollution issues and makin... ...

Case Study on Coca Cola and Business Organizational Types

In four pages this paper discusses business organizations within the context of the Coca Cola Company. Five sources are cited in ... ...