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Term Papers 1 - 30

An Analysis of BMW

The writer discusses the auto company BMW which is a significant part of the economy of both Germany and the U.S. The writer gives... ...

BMW Company Profile

In five pages a company profile on BMW written by Greg Farrell that was published in 'Bandweek' on January 22, 1996 is reviewed. ... ...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ... ...

Mini Cooper by BMW

In a paper consisting of ten pages BMW's Mini Cooper is considered in terms of market competition, examines improvement areas and ... ...

Case Study of BMW

In a paper that consists of five pages based on a student submitted case BMW's losses to competition is examined in terms of probl... ...

BMW's Mini Cooper Plant in the United Kingdom and the Value Chain of Michael Porter

In four pages this paper examines the service, sales, marketing, operations, inbound and outbound logistics of BMW's UK Mini Coope... ...

BMW Mini Cooper Division Strategy

In four pages various models including Porter's position strategy and competitive advantage are applied to BMW's Mini Cooper busin... ...

The Mini Cooper Division at BMW and Its Success

A number of factors determine success in the automobile industry. This paper looks at the Mini Cooper and how this division of BMW... ...

When Acquisitions Go Wrong - Rover and BMW

The writer discusses the reasons why BMW acquired Rover and why the acquisition failed. The writer also explores the position of B... ...

Changing BMW's Strategy

In four pages this paper examines the changes in BMW strategy since 2000 in its efforts to overtake its specialty market competito... ...

BMW International Marketing Case Study

In nine pages the global marketing strategies of BMW are examined in a consideration of various campaigns, customization, and stan... ...

HRM, Divergence, Discrimination, and BMW

In twenty one pages UK's BMW is examined in order to assess how its human resource management embraces diversity in order to satis... ...

SWOT Analysis of BMW

In a paper consisting of four pages and based on a student submitted case study BMW's position following the Rover group sale is a... ...

BMW's Leadership

In six pages this paper discusses BMW in terms of its leadership and management models with Germany's social capitalist model, cor... ...

Leadership of BMW

In fourteen papers BMW's various leadership styles are examined in order to reveal how the company combines management school huma... ...

Strategy at BMW

The writer examines several facets of BMW including its core competencies, the role of strategic planning, how cost advantage and ... ...

MINI, BMW, and Communication

In fifteen pages BMW's internal and external corporate communication strategy is examined as it relates to the MINI and its produc... ...

Fiat and BMW Companies Assessment

In twnety two pages a variety of financial tools are employed to assess Fiat and BMW in terms of determining which company represe... ...

A Discussion of BMW

The writer examines BMW in detail, including the company history, products and sales figures for 2004. The writer also discusses t... ...

Edmondson's "BMW's Dream Factory" - Examination

6 pages in length. To look at the vehicle that project chief Hans-Joerg Vögel is wholly immersed in, both physically and emotiona... ...

HRM and at BMW’s Mini Cooper Operations in the UK

This 16 page paper looks at the Mini Cooper operations of BMW in the UK and assesses different aspects of HRM policy and practice.... ...

SWOT Analysis and BMW

In nine pages BMW is examined through SWOT analysis and includes failed Rover regeneration attempt. Seven sources are listed in t... ...

Best Sports Car BMW M3

In a paper consisting of six pages the BMW M3 sports car is examined through several articles and drivers in order to determine if... ...

Position of BMW in an Auto Industry That is Changing

In a paper consisting of thirty two pages the effects of worldwide changes on BMW are assessed through strategic mapping, Porter's... ...

Competitive Environment of BMW

In five pages the internal and external environments of BMW are assessed by way of Porter's Five Forces that concludes that buyer ... ...

BMW Memo

In eight pages a memor to BMW North America president Karl Gerlinger that is dated December 31, 1992 is presented that is based on... ...

BMW; A Research Proposal

BMW have made several attempts at increasing their market share and appealing to a wider target market. Their attempts do not appe... ...

BMW "Newness" and the Product Life Cycle (Case Study Analysis)

This 4 page case study analysis focuses on the product life cycle. No bibliography. ... ...

BMW South Carolina

A 4 page paper that provides a short background on this plant and discusses the production of a car. The writer suggests the const... ...

Why is BMW Having Problems Increasing Market Share?

This 32 page paper looks at BMW a company that has been trying, but struggling to increase market share. The paper starts with an ... ...