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Term Papers 1 - 30

Marketing McDonalds

This 15 page paper considers how the fast food chain McDonalds is and should be marketed, looking at the use of the marketing mix ... ...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

This 10 page paper is written in two parts. The first part of the paper looks at the marketing mix and assesses how successfully W... ...

MARKETING MIX AND MCDONALDS CORP.

Discusses the marketing mix, the 4Ps, and how McDonald's Corp. uses the marketing mix. There are three sources listed in the bibli... ...

Promotion and Advertising Mix for Anheiser-Busch.

In a paper of four pages, the writer looks at Anheiser Busch. Trends are analyzed to recommend a promotion mix as well as an adver... ...

Tylenol and the 4Ps

This paper begins with an explanation of the marketing mix, the 4Ps of product, place, price and promotion. The writer discusses h... ...

Is the Marketing Mix Outdated?

The marketing mix, also known as the 4 P’s is taught in many schools and used by many marketers, but with increased complexity in ... ...

A DISCUSSION ABOUT THE EXTENDED MARKETING MIX

A discussion about the extended marketing mix and the 7Ps. There are 7 sources listed in the bibliography of this 7-page paper.... ...

MARKETING MIX AND COMPETITIVE ADVANTAGE

This 8-page paper describes the marketing mix, and how manipulation of variables helps sustain an organization's competitive advan... ...

PRICING, MYSTERY AND THE MARKETING MIX

Discusses the difficulty of pricing as part of the marketing mix. There are 3 sources listed in the bibliography of this 6-page pa... ...

TUCKER AUTOMOBILE AND A MARKETING CONUNDRUM

This 8-page paper details the failure of Tucker Automobile Corp. and the marketing mix the company used. Bibliography lists 5 sour... ...

1970s' Economy

In three pages this paper mixes economics and disco in this overview of the 1970s' economy. Eight sources are cited in the biblio... ...

Tourism's 7 Ps

In six pages this paper applies the 7 Ps marketing mix to the tourism or travel industry. Seven sources are listed in the bibliog... ...

Glad Product SWOT Analysis

In four pages this paper examines Glad in terms of SWOT and 4Ps marketing mix analyses. Six sources are listed in the bibliograph... ...

Marketing 'Place' Component of Southwest Airlines

In three pages this paper examines Southwest Airline's marketing mix in a discussion of its 'place' component. Three sources ar... ...

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo... ...

Pavlovian Conditioning and the Marketing Mix

In six pages this report considers the connection between the marketing mix and classical or Pavlovian conditioning. Eight source... ...

4Ps Marketing Mix

In seven pages the 4Ps marketing mix standard is the focus of this theoretical overview. Six sources are cited in the bibliograph... ...

Mystical Religion Santeria

In seven pages this paper discusses the eclectic spiritual mix of Catholicism and voodoo that is Santeria. Eight sources are cite... ...

Marketing Mix and Communication

In ten pages this paper discusses the primary importance of communication in the marketing mix. Ten sources are listed in the bib... ...

Politics and Sports

In five pages this paper argues that the combination of politics and sports is like trying to mix oil and water. Three sources ar... ...

Their Eyes Were Watching God by Zora Neale Hurston and the Character of Janie Crawford

In four pages this paper examines Janie's mixed race and why this is significant to the understanding of the novel and her charact... ...

Marketing Analysis of USA Today

A USA Today marketing analysis consisting of ten pages includes tutorial information such as the 4Ps marketing mix and demographic... ...

Research Methodology Issues

An 11 page research paper that addresses multiple issues pertaining to how research is conducted. The writer defines numerous term... ...

Starbucks Advertising

This 7 page paper looks at a number of advertising issues for the coffee chain Starbucks. The company's position on the advertisin... ...

Coca-Cola Marketing Mix

This 6 page paper examines the Coca-Cola brand, looking at its brand position, the marketing mix including, product, price, placem... ...

Affordable Urban Housing for the Poor and Elderly

A 10 page paper discussing the need for affordable housing; mixed use developments; and global implications of increased urbanizat... ...

Staffing in a Food Court

This 3 page paper looks at some operational issues which may be faced by a canteen on a college campus. The paper looks at matchin... ...

Redwood Coast Fitness and Wellness Spa Marketing Plan

In eleven pages this paper examines how to promote a Northern California fitness and wellness center and includes budgets, marketi... ...

Toy Helicopters' Marketing

In five pages this paper examines Majestic City Helicopters and its problems regarding the growth of its toy helicopters' industry... ...

NYC Health Club Proposal, The Six Moons Gym

In eight pages the New York City health club industry is discussed in an examination of the marketing mix and competition for a pr... ...