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Term Papers 211 - 240

Advertising and its Effects on Society

In ten pages this paper assesses the detrimental effects commercial and political advertising have on society. Nine sources are c... ...

Advertising and Senior Citizen Treatment by Popular Culture

In seven pages this report discusses how advertising is responsible for the social marginalization of the elderly in the United St... ...

Advertising and Ethics

The conflict between advertising and ethics is considered in a paper consisting of five pages. Six sources are listed in the bibl... ...

Ethics and Advertising

In a paper that contains eight pages the motive for the existence of advertising through profit and persuasion are examined within... ...

Girls and Women Targeted by Tobacco Company Advertising

In seven pages this paper examines how in their advertising campaigns girls and women are targeted by tobacco companies. Eight so... ...

Advertising Age Article on Minority Teens and Target Marketing

In five pages this paper examines the trend setting aspects of minority teens in a consideration of an article that discusses how ... ...

Appeal of Beer Advertising

In five pages the reasons why male audiences find beer advertising so appealing is examined with a consideration of Guinness, Fost... ...

Current Events and Techniques in Advertising

In a paper that contains fifteen pages the ways in which advertising must reflect changing times in order to appeal to consumers a... ...

Advertising's Power

In five pages this paper examines successful advertising in an historical overview that includes such brands as Tommy Hilfiger, Wr... ...

American Advertising Agency Characteristics

In five pages U.S. advertising is first discussed in a general overview and then an examination of how management style is affecte... ...

Cross Promotional Advertising Between Sports Brands and Consumer Products

In twenty four pages this paper examines how product companies join fources with sports brands in order to develop cross promotion... ...

Europe, Asia, and Advertising Psychology

In twenty nine pages this paper examines regional cultural differences and discusses why advertisers must be aware of them in orde... ...

Advertising and Male and Female Images

In six pages this paper examines how advertising targets gender through the images of men and women they portray. There are no so... ...

Advertising Creativity

In seven pages this exploration of advertising creativity in the marketing of products includes attention grabbing approaches. Fi... ...

Mass Advertising and Consumerism

In ten pages this paper discusses mass advertising and its impact upon consumerism. Seven sources are cited in the bibliography.... ...

Australia, Alcohol Consumption and the Impact of Combining Advertising and Sports

In a paper consisting of six pages the effects of advertising alcohol during televised sporting events as they relate to the consu... ...

Encouraging Consumer Buying Through Techniques in Advertising

In a paper consisting of six pages the ways in which advertisers influence consumers through marketing techniques suhc as euphemis... ...

Advertising Markets and the Food Industry from a Sociological Perspective

In seven pages this paper examines the advertising market and the food industry from the perspective of sociology. Seven sources ... ...

Consumer Decision Making and Advertising's Influence

In ten pages various types of advertising are examined in a consideration of how advertising has a profound effect upon the decisi... ...

Chevron's 'People Do' Advertising Campaign and Ethics

In six pages Chevron's advertising efforts to promote an environmentally friendly image is examined from an ethical perspective. ... ...

The Tobacco Industry and Advertising

In a paper consisting of nine pages the ways in which tobacco manufacturers can influence consumers without their knowledge throug... ...

Cigarette Company Advertising

In five pages this paper discusses variations in advertising campaigns by cigarette companies. Two sources are cited in the bibli... ...

Advertising Targeting Children

The writer discusses the way in which companies use advertising to deliberately target children, and why. The writer also discusse... ...

Warranty and Advertising in the Automotive Industry

In nine pages this paper consisting of two parts first discusses the automotive industry costs of television advertising and reaso... ...

Effective Advertising and Digital Manipulation

In five pages this paper discusses how advertising effectiveness can be achieved through digital manipulation. Three sources are ... ...

New Media and Advertising Agencies' Changing Role

In seven pages interactivity is one of the concepts addressed in this consideration of the changing roles of conventional advertis... ...

Advertising's Various Steps

In five pages advertising is examined in terms of strategy, creative brief, and copy with techniques and examples included. Five ... ...

Contract Brief for an Advertising Agency

In this paper consisting of eleven pages a proposed contract between a client and an advertising agency is presented along with a... ...

The Advertising Strategy Book Positioning: The Battle for Your Mind by Al Ries and Jack Trout

In five pages a report discussing this landmark text first published in 1981 is presented. There are no other sources listed in t... ...

Advertising Results by BT Broadband

This five page paper deals with BT Broadband and their mass marketing techniques. It discusses the type of consumer marketing and ... ...