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Term Papers 181 - 210

Market Consumption and Advertising's Impact

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ... ...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar... ...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ... ...

Advertising and What it Means to Society

In seven pages this report examines the American social impact of advertising messages. Twelve sources are cited in the bibliogra... ...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with... ...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a... ...

Advertising Campaign 'Got Milk?'

In 5 pages this paper equates the future milk consumption to the influential advertising campaign. There is 1 source listed in th... ...

Adult and Children Advertising Differences

Advertising similarities and differences that exist between children and adults as well as reactions by children and adults to the... ...

Advertising Research and its Value

In eleven pages this paper discusses the significance of advertising research in a consideration of the relationship between agenc... ...

ADHD Drug Advertising

In this paper containing five pages the criticism of nationally advertising drugs such as those to manage ADHD is presented. Ther... ...

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu... ...

Advertising by Tobacco Companies

Advertising by tobacco companies and its controversies are examined in this paper consisting of eight pages. Seven sources are li... ...

Advertising and the Tool of Fear

In five pages this paper examines the marketing uses of fear in various forms of advertising. Five sources are listed in the bibl... ...

Advertising and its Impact

In five pages this paper discusses how advertising is less about product marketing than it is about making a psychosocial impact. ... ...

A History of Advertising from 1870 to 1930

In this paper that consists of eight pages the history of advertising within this sixty year period is explored. There are 21 bib... ...

The Effectiveness of Periodical and Television Advertising Evaluated

In five pages it is considered whether the billions of dollars that advertisers spend on periodical and TV ads are really worth it... ...

Masculine Magazine Advertising Representations

In five pages this paper examines how magazine advertising presents a distorted perspective of masculinity. Five sources are cite... ...

Overview of the British Advertising Agency Saatchi and Saatchi PLC

In six pages this paper examines the late Eighties difficulties encountered by the British Saatchi and Saatchi advertising firm in... ...

Sex in Advertising

In a paper that contains ten pages the cultural values communicated through sex in advertising are discussed. There are ten bibli... ...

Poor Sales and Laying the Blame on Advertising

In five pages this paper examines the connection between lagging sales and poor advertising. Six sources are cited in the bibliog... ...

Reviewing Advertising Since 1950 in the United States

In five pages this paper discusses advertising in America and how it reflects and represents women, the family, society, and the t... ...

An Overview of Advertising

In this paper consisting of eight pages the U.S. advertising industry since the 1950s is examined in terms of ideas, effectiveness... ...

The American Dream in Advertising

In five pages this paper considerst three ads that appeared in the October 2001 issue of SELF magazine in terms of how they repres... ...

Sales and Advertising

In a paper that consists of five pages the relationship between brand marketing and advertising with regards to sales is explored.... ...

Advertising Industry Changes

In eight pages changes such as the Internet and globalization impacts as they have affected the advertising industry are outlined.... ...

Advertising Campaigns and Pretesting

This paper discusses the creativity impact of pretesting at various advertising campaign stages in 5 pages. Five sources are cite... ...

Advertising and Celebrities

In six pages the argument is presented that using celebrities in product advertising does not provide the advantages it previously... ...

Self Awareness Importance in PR Campaigns and Advertising

In five pages the pros and cons of this observation 'Self awareness and co orientation by members of a public are necessary condit... ...

Advertising Mix and Public Relations

In five pages this paper discusses the connection between advertising and public relations. Four sources are cited in the bibliog... ...

Camel's Cigarette Advertising Campaign Layout

This consideration of Camel's layout for its advertising campaign consists of 6 pages and includes target audience, presentation, ... ...