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Term Papers 91 - 120

Advertising and Deceit

In ten pages misleading or deceitful practices in advertising are discussed in an introduction, FTC regulations are considered and... ...

Nonverbal Communication and Advertising

In this paper consisting of eight pages the nonverbal cues found primarily in television commercials are examined to understand th... ...

Consumer Culture Creation and the Impact of the Advertising Industry

In 5 pages this paper discusses how a consumer culture is created by the advertising industry in a consideration of the human natu... ...

Advertising Company Mailer Creation Process

In five pages this paper discusses the process an advertising agency undergoes regarding a mailer design and completion based upon... ...

Nike Advertising

How Nike has approached advertising in the past and present is the focus of this paper that contains five pages. Specifically con... ...

Content and Advertising Within The Magazine Industry

This paper examines the ways in which a magazine's advertising clients are capable of affecting the publication's content. This si... ...

Advertising and Liability Case Studies

Several case studies submitted by a student are used to examine ideas in the areas of manufacturing, advertising and business in g... ...

Oligopolistic and Monopolistic Advertising Markets

In five pages this paper examines how limited advertising can affect oligopolistic and monopolistic competition. There are four b... ...

Advertising on the Internet

In five pages this paper discusses Internet advertising in a consideration of its effectiveness or ineffectiveness with recommenda... ...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ... ...

Advertising and Sales Promotions

In fourteen pages this paper discusses the change with regards to sales promotions and advertising. Twelve sources are listed in ... ...

False Advertising and Ethical Issues

In three pages normative ethics are applied to the issue of false advertising in a consideration of deontological and utilitarian ... ...

Youth Alcohol and Tobacco Use and Advertising

In six pages the correlation between advertising and youth use of alcohol and tobacco is considered through statistical analysis. ... ...

Entrepreneurial Small Business Marketing and Advertising Plan

In twenty pages this paper considers promotion, advertising, and target market in this small business marketing plan. Ten sources... ...

Advertising Effectiveness

In five pages diesel X type Jaguar and Maybelline Sky High Curves mascara are examined in terms of their advertising effectiveness... ...

The Twenty-First Century and Advertising

In this paper consisting of nine pages the advertising of The Gap, Proflowers, and Amazon.com are discussed in terms of their rele... ...

Strategic Advertising and Branding

In four pages this paper discusses branding's importance to advertising strategy. Ten sources are cited in the bibliography.... ...

Advertising Agencies and Strategic Planning

In four pages this paper discusses organizational strategic planning and the important role advertising agencies play in its devel... ...

A Critique on Advertising

Five ads for Kia Sedona, Dillard's, Lowe's, MasterCard, and Hampton Inn that were featured in the October 2001 issue of Southern L... ...

A Critique and Questions on Advertising

In three pages a critique and three questions pertaining to different aspects of advertising are discussed. There is one bibliogr... ...

Research on the Practice of Subliminal Advertising

In three pages this paper considers whether or not subliminal advertising actually exists from a research standpoint. Three sourc... ...

Advertising and the Use of Ebonics

In seven pages ebonics is considered from a contemporary perspective and examines how its use within a multicultural advertising c... ...

Positive Perspective on Advertising and Ebonics

In seven pages incorporating ebonics into advertising is glimpsed from a positive perspective. Seven sources are cited in the bib... ...

Poor Sales and Blaming Advertising

In a paper consisting of six pages the charge that poor sales can be blamed on poor advertising is examined with examples provided... ...

Advertising and Opinion Leader Techniques

In fifteen pages this paper discusses the effectiveness of opinion leaders in a specific advertisement analysis. Five sources are... ...

Influence of Persuasive Advertising

In four pages this paper discusses how the buying decisions of consumers are profoundly influence by persuasive advertising. Ther... ...

Advertising Industry Changes

The writer discusses ways in which changes in the economy, government regulations and technology have changed the advertising indu... ...

Questioning Whether Sex Sells in Advertising

In a paper consisting of seventeen pages several literature reviews and an outline are used to consider that using sex is not nece... ...

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

4 pages and 5 sources. This paper considers the concept of ebonics and its application in mass media advertising. This paper rel... ...

Political Advertising Changes Since the Eighties

In four pages the political advertising change since the 1980s are discussed. Two sources are cited in the bibliography.... ...