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Term Papers 391 - 419

Saturday Morning Children's Cartoons and Gender Studies

In ten pages various examples of Saturday morning children's cartoon television and the commercials that advertised on them are th... ...

Crust 'N Stuff Marketing Plan

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg... ...

Marketing Plan for ICM

In eighteen pages this paper examines a possible integrated communication marketing planning method in a consideration of strategy... ...

TV Commercials and Use of Ethnic Dialects

In five pages this paper examines how television advertising employs ethnic dialects in order to celebrate diversity and also to a... ...

Greek Mythology and the Product Name Apollo

In five pages this paper examines the impact of the Apollo name referring to the Greek mythological god and considers product deve... ...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert... ...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m... ...

Creating a Brazilian Market for America Online

In a paper that contains five pages the ways in which AOL can enter the market in Brazil are examined in terms of developing a str... ...

Children Consumerism, TV, and the Internet

In seven pages this paper examines how the notion of children as consumers is being promoted through advertising on TV and on the ... ...

Mail Order Bride Business

In twelve pages this controversial business is examined in terms of market segmentation, target audience, a comprehensive advertis... ...

5 Business Economics Questions

In six pages 5 questions on monopolies' advertising, demand elasticities, price ceiling, collusive pricing, and monopolies and sca... ...

Packaged Products Company's Snack Food Division Business Analysis

In eight pages this company that specializes in the distribution and sale of packaged nuts is examined with a SWOT analysis with a... ...

A Case Study of Profitable Business Strategies

This paper provides an outstanding example of strategies and approaches for increasing profitability that is applicable to any bus... ...

Review of Billboard Magazine's Article

The writer reviews an article that appeared in Billboard Magazine, which discussed the fact that some record companies are willing... ...

Representations of Black Women in Media

An 8 page research paper that discusses the images of black women that are portrayed in mainstream advertising. This report seeks ... ...

Media's Responsibility for the Obesity Epidemic

This 3 page paper examinees the thesis submitted by a student that "food advertising has a negative influence on children and wha... ...

Functions of Public Relations

A 4 page research paper that discusses public relations (PR), which is an area of modern communication that is often confused with... ...

Adding E-Commerce To An Existing Business

A 3 page paper that discusses how an existing business can use the Internet for advertising, internal communication, market resear... ...

Benchmarketing; Coca Cola and Pepsi

This 3 page paper considers the way that Cocoa Cola and Pepsi have used benchmarketing in their advertising communications. The pa... ...

Laws and Costs of Smoking for Children and Adults

In twelve pages this paper presents a comprehensive overview of the smoking issue including health related costs, risks, second ha... ...

2000 Democratic Party Ads Critiqued from Psychoanalytical, Feminist, Semiological, and Marxist Perspectives

In six pages advertising and its power are discussed in terms of how a Democratic Party ad in 2000 targeted the abortion views of ... ...

UK's Indie TV Influence

In five pages this paper discusses the 1955 introduction of independent television to the United Kingdom in a consideration of its... ...

Analysis of a Newsweek November 27, 2000 Print Advertisement

In five pages the print advertising basic principles of sales pitch and 'bottom line' are examined in an analysis of a print adver... ...

An Analysis of Coffee's Popularity

In a paper consisting of 5 pages the methods of advertising campaigns and marketing strategies and their impact upon public's perc... ...

Running a Commercial Radio Station

A paper examining various issues associated with running a commercial radio station. The author addresses advertising, revenue, a... ...

Using the Determinants of Demand to Make Strategic Business Decisions

This 4 page paper looks at the five determinants of demand and considers the way in which they would be useful in strategic manage... ...

How Advertisements Appeal to Autonomy Need

In this paper consisting of five pages the consumer's desire for autonomous purchases based on advertising cues is discussed in te... ...

Tambrands; Marketing Case Study

This 4 page paper examines the marketing case study of Tambrands; manufactures of Tampax. The paper looks the wisdom of the compan... ...

Marketing the Toshiba Tablet PC

This paper examines the media plan for marketing and advertising the Toshiba Tablet PC. The author addresses communication messag... ...