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Term Papers 361 - 390

McCann Erickson's Project Implementation and Corporate Culture

In ten pages the corporate culture concept is defined and examined and then applied to an examination of the McCann Erickson adver... ...

The European PHEC and the American DTC

In fifteen pages this research paper discusses the European public health education campaigns and the direct to consumer American ... ...

UK Automotive Industry and Market Forces

In nine pages this paper discusses market forces and such issues as advertising, disposable income, social factors, fashion and tr... ...

Degrading Business Ethics Balancing Human Welfare and Corporate Profitability

In a paper that contains eight pages and includes an annotated bibliography business considers ethics degradation manifested in in... ...

Music and Sex

In nineteen pages the ways in which advertising uses sex are examined and then whether or not the music industry also packages sex... ...

Advertisement Designing

In ten pages the example of Absolut Vodka is employed in an examination of converting a message into a television advertisement wi... ...

Transplantation of Organs and Ethics

In four pages this research paper considers organ transplantation and associated ethical issues with a discussion of a Colorado ma... ...

Expansion Considerations for Fragle Van Lines

In four pages company expansion considerations are examined in a discussion of such topics including information systems, resource... ...

Merger Between Pharmacia and Upjohn

In five pages this paper examines the pharmaceutical industry in a consideration of the Pharmacia and Upjohn merger with such topi... ...

Case Study of Aer Lingus Irish Airline

In this paper consisting of twenty four pages the paper is subdivided into five parts to discuss the airline's advertising strateg... ...

Kentucky Fried Chicken Marketing Changes

In three pages this paper examines marketing strategies for KFC that were featured in an Advertising Age 2005 issue. There are no... ...

Case Study Questions and Answers on Proctor and Gamble

In six pages this Harvard Case Study discusses the advertising, pricing, and introduction of Proctor and Gamble female protection ... ...

The Boxed Slave Known as Aunt Jemima

In three pages the text Slave in a Box The Strange Career of Aunt Jemima by M.M. Manring is featured in this book review that expl... ...

Cinema Persuasiveness

In seven pages this research paper discusses visual images and their persuasiveness with cinema the primary emphasis but TV and ad... ...

Graphic Artist Milton Glaser

In three pages this paper presents a biography of graphic artist Milton Glaser who designed the logo for the 'I Love New York' adv... ...

UK's Tesco PLC Retailer

In fourteen pages this UK supermarket retail chain is examined in terms of strategic growth and various issues involving ethical a... ...

France as the Ideal Vacation Spot

In three pages this paper considers a web page advertising copy designed to attract vacationers to France with topics including th... ...

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ... ...

Propaganda and Art

In four pages the ways in which advertising uses art in the creation of propaganda are examined with the supporting cultural eleme... ...

The Use of Marketing Strategies in China

3 pages and 2 sources used. This paper relates the benefits and problems involved in the use of marketing in China. This paper r... ...

Marketing Strategy of Revlon

In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha... ...

Overview of Database Marketing

In ten pages this research paper discusses the advertising of services and products and the impact of databases both in terms of p... ...

Birds-eye View Of an Emerging World and Global Marketing

International advertising is the focus of attention. Demographics in respect to a variety of countries are discussed, inclusive of... ...

Proposed Research Project on Impulse Buying

In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising pers... ...

Celebrity Product Endorsement and Reaction of Consumers

In seven pages a research project on advertising utilizes a survey in order to evaluate how effective celebrity product endorsemen... ...

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ... ...

PETsMART Marketing

In five pages products, pricing, advertising, and promotions as they relate to the marketing program of PETsMART are discussed. F... ...

Environmental Effects of Marketing

In eleven pages this research paper examines environmental advertising and the short term gains that are predominantly emphasized ... ...

A Business Feasibility Study for Boston

This paper prepares a feasibility study for opening a restaurant in the city of Boston. The author addresses conditions integral ... ...

AOL Marketing

In five pages this paper examines the marketing endeavors of American online as an external advertising venture for others and reg... ...