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Term Papers 301 - 330

Self-Esteem and the Impact of Advertising

In a paper of eight pages, the writer looks at advertising and its impact on women's self-esteem. The view that advertisers target... ...

Changing Meanings - Reconsidering Advertising Texts Regarding Beauty

The writer looks at two advertisements supplied by the student, designed to appeal to men with a dating agency providing contacts ... ...

Propaganda in Advertising

This essay reports how propaganda tactics are used in four liquor advertisements. The tactic intends to evoke emotion to encourage... ...

Advertising and Marketing Health Care

There is a need for neighborhood health centers to provide greater access to health care. This essay discusses a marketing plan fo... ...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ... ...

The Interplay Between Marketing, Advertising and Promotion

In a paper of three pages, the author considers how marketing, advertising and promotion comprise the approach to consumer interac... ...

Research on Advertising Concepts

In a paper of three pages, the author evaluates two research articles that pertain to specific areas of marketing research. This ... ...

Repercussions of Advertising Rates That Are Too High

Marketing's 4 Ps, the national economy, and the repercussions of excessive advertising rates are examined in this paper consisting... ...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is... ...

Social Psychology and Advertising

In a paper that contains eight pages the integral relationship between social psychology and the advertising industry in terms of ... ...

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og... ...

Internet Advertising Effectiveness

In six pages this research paper discusses the Internet with the focus being banner advertising. Three sources are cited in the b... ...

International Contests' Advertising

In twelve pages advertising in 'international contests' through the Internet are discussed in terms of accessibility, glitches, an... ...

An Analysis of the Advertising Contention If You Hate Periods, You'll Love Pamprin

A 5 page challenge of the advertising strategy and its contention. This paper proposes a study to evaluate the claim. 4 sources.... ...

Antismoking Advertising Campaign Verification

In six pages this paper presents a research study proposal to verify the information presented in anti smoking advertising campaig... ...

Advertising and Effective Team Campaign Approaches

In seven pages this paper discusses how an advertising campaign is effectively created. Five sources are cited in the bibliograph... ...

Mass Media's Impact on Advertising

This paper examines the ways in which mass media effects advertising. This nine page paper has six sources listed in the bibliogr... ...

Self Regulation in Advertising

This paper consists of eight pages and discusses the importance of self regulating in terms of socially responsible advertising. ... ...

Advertising and Rebellion

In five pages this paper discusses how the advertising industry successfully features rebellion. Six sources are cited in the bib... ...

Jay Chait's "Illusions Are Forever"

3 pages in length. Deciphering what is real and what is fabricated used to be a relatively simple process where advertising is co... ...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects... ...

Advertisers take us for Spend-thrift Fools

ADVERTISING a collective term for public announcements designed to promote the sale of specific products or services. Advertising ...

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Crimson Published on 06/17/2000 1386 Reads Miscellaneous

Crest Whitening Strips Proposed Advertisement Campaign

In eleven pages this paper considers advertising promotion strategies for Crest Whitening Strips advertising in terms of the stren... ...

Luke Sullivan's Hey, Whipple, Squeeze This

In four pages this paper examines the advertising industry and its evolution in a consideration of the unlikely success of the tel... ...

McDonald's and Current Marketing

In five pages this paper examines McDonald's current 'healthy' advertising campaign in a consideration of life cycle of products; ... ...

Advertisement Decoding with Williamson's Theories

In seven pages this paper examines how Lacan and Althusser influenced Williamson's advertising theories and how they can be applie... ...

Opportunities and Threats of Coca Cola

In five pages this business consideration of Coca Cola examines advertising and how the conglomerate presently experiences both op... ...

Media Plan for Legends Golf Club

A 3 page paper providing a media plan for advertising a golf club in Raleigh, North Carolina. The plan calls for using newspaper,... ...

McDonald's And Obesity

An 11 page paper that discusses different aspects of the topic. Should Ronald McDonald be eliminated? In light of recent laws abou... ...

Marketing Budget at Nike, Inc.

The writer explains that Nike has more than one target market, it has several. The paper includes data regarding the proportion of... ...