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Term Papers 31 - 60

ICT Segments in the Middle East

The ICT market in the Middle East has a great deal of potential to develop. This 4 page paper defines and explains the ICT market ... ...

Ready Meals Market in the UK

This 6 page paper examines the ready meal market in the UK, looking at the size, the structure, the segments, such as frozen and c... ...

Marketing McDonalds

This 10 page paper examines the marketing of McDonalds. The paper starts with some background, the segments the company sells to a... ...

Using Incentives and Rewards Online

A 10 page paper assessing aspects of the use of rewards and incentives exchanged for personal information online for marketing pur... ...

Automotive Market's Microeconomic Analysis

In five pages this paper presents a microeconomic analysis of the auto market regarding market segment and new cars and the Delphi... ...

Developing a New Product

In twenty pages the strategy for new product development is discussed along with such pertinent issues as market testing, conjoint... ...

AcuScan and 'Operation Optimize'

In nine pages the inability of AcuScan to decide between two possible alternatives is discussed with a CEO recommendation that it ... ...

A New Product Market Analysis

The new Canadian beer known as La Militante is the focus of this paper consisting of ten pages as the market and product features ... ...

Unilever in Brazil

This 14 page paper examines the position of Unilever in Brazil when they were trying to decide whether or not, and how, to market ... ...

WONDERBRA AND MARKET SEGMENTATION

Discusses targeted audience segments for Wonderbra, and messages for each segment. There are 3 sources listed in this 3-page paper... ...

The Potential of Levi Strauss to Sell Business Suits

The writer considers the proposal that Levi Strauss to start selling business suits. The way that this product, which targets a n... ...

Concepts Linked to Service Delivery

The writer looks at three concepts which are related to the marketing and sales of services. The three areas discussed are the se... ...

Themes Related to Competition

In a paper of five pages, the author reflects on the findings in the current literature on marketing and competition. The concepts... ...

THE DOUGH BAR: A SHARK TANK ANALYSIS

Examines a "Shark Tank" segment called "The Dough Bar." The paper discusses the company's product, marketing, valuation and value ... ...

Is the Ghanaian Economy Ready for Part-Time and Remote Tertiary Education Provision?

The writer puts forward the argument that the economy in Ghana has developed a stage where it is ready to support an increase in t... ...

Plan for Starting a New British Supermarket Chain

The paper presents a plan for the start up of a new company to compete in the supermarket segment in the UK. The paper outlines th... ...

Segmenting by Lifestyle

The writer looks at the use of lifestyle categories to segment a potential market for an international brand or company. The poten... ...

Prada’s Market

The writer assesses the market for Prada products with an analysis using value based segmenting, consideration of discriminatory p... ...

Challenges of the Retail Market in Chile

This 8 page paper looks at an issue concerned with doing business in Chile. Most goods will be sold through retail outlets, or res... ...

Analyzing Method's Industry

Porter's Five Forces analysis and a SWOT analysis provide the basis for assessment of the Method company's place in its industry. ... ...

Student Provided Case Study on Pfizer's Marketing

In twelve pages this student provided case study discusses why now might be the time for Pfizer to change its marketing approaches... ...

United Kingdom's Market for Men's Fragrances

In six pages this paper discusses the structuring of the men's fragrance market in the United Kingdom in a consideration of segmen... ...

Wilkerson Smokers' Microeconomic Effects

In six pages microeconomic considerations regarding Wilkerson Smokers' grill manufacturers answer questions related to market segm... ...

Marketing Case Study of Best Buy Internet Advertising

In eight pages this paper compares Internet and print advertising in terms of target marketing segment with the emergence of Best ... ...

International Environmental Usage of Honda

In twelve pages this paper examines how Honda attempts to secure a larger segment of the auto market in Japan through strategies t... ...

Comparision of Hotel Chains The Residence Inn, Hyatt's Classic Residence, and Marriott Senior Living

In ten pages this report considers the differences of these hotel chains in terms of capitalizing upon specific market segments. ... ...

Environmental Sensitive Growth Fund Marketing Case Study

In seven pages selling a particular growth fund is examined in a market segment analysis and plan creation. Three sources are cit... ...

Advertising Targeting Children

The writer discusses the way in which companies use advertising to deliberately target children, and why. The writer also discusse... ...

Managing Internal Pricing

A 3 page paper discussing transfer pricing, segment margins and goal congruence in internal pricing. A common feature of decentra... ...

Supply Chain Analysis for Green Mountain Coffee Roasters (GMCR)

The paper is written in three parts to examine different elements of the supply chain,. The first segments looks at the movement o... ...