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Term Papers 1 - 30
A 3 page essay that offers a student a guide to describing the student's extended family as a market segment, using geographic, ps... ...
This 9 page paper looks at the value of Unilever segmenting the Brazilian laundry powder market before targeting the low income se... ...
This 7 page paper looks at Nintendo and their marketing of the Wii games console. The first part of the part discusses the marketi... ...
This 17 page paper examines the marketing strategy of the fast food chain McDonalds in Ireland. The paper gives some background to... ...
This 16 page paper examines the way in which the alcoholic drink market could be segmented. These segments are then applied to the... ...
The writer presents a marketing plan suitable for a profit making hospital offering specialized services. The writer starts with t... ...
The writer looks at the way in which two companies in the same industry deal with very different segments of the market. The write... ...
This 5 page paper looks at the marketing strategy of Toyota Motors, and considers the way that they are moving towards a fragmente... ...
This 9 page paper looks At Apple Inc., iTunes. The considers three segments of the market that iTunes may appeal to, whether the b... ...
It is common practice for marketers to segment the markets, the reasons for this segmentation and the advantages that can be reali... ...
The writer the potential market for ecotourism and then present a marketing plan designed to attract a specific target market. The... ...
Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w... ...
This 15 page paper considers how the fast food chain McDonalds is and should be marketed, looking at the use of the marketing mix ... ...
This 10 page paper examines the case of Volkswagen and their new convertible car; the Eos. The paper presents an outline marketing... ...
Drawer style dishwashers are a relatively new product being sold within the consumer dishwasher market. The paper starts by examin... ...
This 7 page paper is based on a case study supplied by the student on the South African SAB beer; Hansa Pilsner. The paper answers... ...
A 3 page paper that begins with an introduction to marketing and discussing marketing as it specifically applies to tourism, inclu... ...
In seven pages and 2 parts separate marketing questions regarding mass customization are answered and include Army and Air Force E... ...
This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue... ...
This 13 page paper is a marketing audit on a medium sized business, using both a SWOT and a PEST analysis as well as considering i... ...
A 13 page paper discussing a small grocery chain in Northern California. Currently consisting of two stores and about to add a th... ...
The writer presents a marketing plan that could be used to promote Dubai Internet City as a business location, the paper starts by... ...
This 9page paper considers the way that a holiday activity company could undertake market research in order to identify and assess... ...
An 11 page marketing plan for a home health agency in Arkansas. Home health is the fastest-growing segment of health care, and th... ...
This 5 page paper looks at the marketing of RIM's Blackberry smart phone. The product itself is considered in terms of product cat... ...
This 7-page paper discusses aspects of marketing. Included are how Starbucks is a "New Era" corporation, a SWOT analysis for a sta... ...
This 4 page paper looks at the Ritz Carlton group of hotels and considers how the firm looks at the market and plans in order to s... ...
The passenger segment of the automotive market in India is analyzed, with the use of Porters 5 forces model. The writer looks at t... ...
The writer uses to case studies concerning an international company to demonstrate the way questions may be formulated for a marke... ...
The writer looks at a spa located ion Singapore providing services for the upper market segment. Written in two parts the first p... ...