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Term Papers 91 - 100

Global Communication and Marketing; Disney

Disney is a global media company; this 10 page paper looks at the strategy of Disney Corp., focusing on media and marketing issues... ...

Product Expansion and Market Penetration for Coca-Cola

This 10 page paper looks at Coca Cola and using Ansoff’s matrix considerers the way that the company could increase sales. The wri... ...

Growth Strategies at GlaxoSmithKline and AstraZeneca; a Comparison

This 14 page paper examines the way in which two well-known pharmaceutical companies are pursuing growth. GlaxoSmithKline has a st... ...

JetBlue Case Study

This 42 page paper examines the airline JetBlue in the context of the US airline industry. After an introduction the paper discuss... ...

The Importance of Effective Selection and Recruitment

This 8 page paper looks at the importance of effective selection and recruitment strategies. The paper outlines benefits and costs... ...

Developing a Strategy for Logitech

Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ... ...

Wal-Mart's Strategies

Different strategies are explained and applied to Wal-Mart including value disciplines, Porter's generic strategy, and grand strat... ...

Four Specific Questions in Military History

This 4 page paper addresses the questions regarding 1. Mao Zedong’s strategy for winning the Chinese revolutionary war? 2. How th... ...

The Strategies of WalMart, Saks Inc. and Apple Retail

The writer examines these three well known firms assessing them against Porters generic strategies. The strategies for each firm a... ...

Furniture Bank Case Study

The writer looks at the case of a Canadian charity supplied by the student. The first part assesses three proposed strategies; the... ...