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Term Papers 31 - 60

Impact Of Lifting The Embargo On Cuba

A 4 page paper that begins with a report of the dollar value of initial infrastructure improvements needed in Cuba. The paper disc... ...

Bilateral Trade between United Kingdom and United States

The writer examines the type of trade which takes place between these two countries, looking at the level of products which are i... ...

Coffee Products in Europe

This paper reports various elements and aspects related to exporting ready to drink iced coffee into Germany. The paper provides t... ...

The Economic Basis for Uneven Trade Relationships

There are many examples of countries where bilateral trade takes place at different levels with one country exporting more to the ... ...

Energy LLC

A 3 page paper discussing a new business (Energy LLC), focusing on its selected form of organization. Energy LLC will operate as ... ...

Launching A New Grill

This marketing paper is a proposal the launch marketing campaign for a new cooking device; a new electronic double-sided grill, wh... ...

Synopsis of Coca-Cola

The writer gives a broad summary of the Coca-Cola Company, outlining the range of products sold, the general business strategies, ... ...

Assessment of Apple

Apple is a well-known technology company, creator of the iPod, iPhone and iPad. The writer looks at the company product range as ... ...

International Marketing; Considerations Entering a Non English Speaking Market

This 15 page paper looks a some of the issues and concerns which need to be looked at when a firm from an English speaking country... ...

Selling the Wondermill to Italy

This 4 page paper is based in a case provided by the student. The paper presents a budget for a US company starting to export a ne... ...

Issues Surrounding the Tobacco Trade

This 5 page paper discusses the issues associated with the export of tobacco and tobacco products from the U.S. in terms of ethics... ...

Existentialist Example of Daru's Decision in 'The Guest' by Albert Camus

In five pages this paper discusses how Daru's choice to allow the Arab captive of Balducci to select his own fate serves as an exa... ...

New Easy.com Product

In five pages this paper discusses the brand stretching concept in this consideration of the Easy.com company's next product and h... ...

Cross Promotional Advertising Between Sports Brands and Consumer Products

In twenty four pages this paper examines how product companies join fources with sports brands in order to develop cross promotion... ...

Burt’s Bees; Marketing Case Study

This 19 page paper is based on a case study supplied by the student. Written in three parts the first part considers the importanc... ...

BCG Analysis of Apple Inc.

This 16 page paper takes an in-depth look at Apple Inc performing a analysis of the firm using the Boston Consulting Group Matrix ... ...

Designing Marketing Case Study Questions

The writer uses to case studies concerning an international company to demonstrate the way questions may be formulated for a marke... ...

Determining Market Entry Strategies

Once a country has been access as viable and a market assessed as accessible the next stage is for the firm to examine potential m... ...

Choices of Consumers and Branding

In five pages the ways in which aggressive branding limits consumer choices are examined. Three sources are listed in the bibliog... ...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a... ...

History, Brands, and Product Life Cycles

This paper consists of four pages and considers the effects of a long history on product branding. Four sourcees are listed in th... ...

CUSTOMERS AND RELATIONSHIPS WITH BRANDS

This 3-page paper discusses if customers form relationships with brands, products or services. Bibliography lists 5 sources.... ...

Launching a New Product in International Markets; a Product Plan

This 19 page paper looks at launching a brand new product on the market. The product chosen is an anti-ageing product. The paper d... ...

Considerations for a New Product

The writer looks at the considerations a firm will need to make when assessing developing a new product. Using the example of BJ... ...

Corporate and Product Brands

In recent years there has been an increasing trend for organizations to undertake corporate branding. The writer looks at cooperat... ...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though... ...

Porsche - Reflections of the Influences on the Buyer Decision-Making Process

The paper is written in a question-and-answer style, looking at a range of issues concerning the by decision-making processes for ... ...

UNILEVER'S MARKETING STRATEGY: DOVE AND AXE

Outlines Unilever's marketing strategies for Axe, a male grooming brand, and Dove, personal-care products geared toward women. The... ...

The Marketing of Neptune's Gold Seafood

11 pages and 14 sources used. This paper provides an overview of a case study of a company utilizing example information provided... ...

Global and Multi-Country Strategies

This 4 page paper looks at three different products; a personal computer, a washing machine and an online MBA degree and discusses... ...