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Term Papers 1 - 30

Birth Defects and Vitamin A Overuse

In five pages this paper discusses how birth defects including those involving the cranial neural crest and retinal issues can be ... ...

Customer Services in Different Industries

This 7 page paper looks at the way in which customer services requirements vary between different industries and product types. Us... ...

Marketing Tobacco Products; The Ethical Issues

This 4 page paper considers a case study supplied by the student. The case looks at the marketing of tobacco products by US compan... ...

Decision Making and Global Expansion

In six pages this paper considers the decision making process involved in selecting a water filter company destination when the ch... ...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

This 11 page paper proposes a marketing campaign for the Redkin hair care range of products in Australia, however the campaign sug... ...

The Branding of a New Range of Refrigeration Products

Branding can be a key element in the success or failure the product. The writer considers the way in which a new range of fridges ... ...

Exporting to China

This 11 page paper considers China as an export destination for household electronics to be exported from a country such as the US... ...

Creating a Brand

This 4 page paper looks at what is needed to create a brand, and uses the example of a university. The paper is written in bullet ... ...

The Importance of Branding

This 4 page paper uses the company and product WD40 as a springboard for a discussion on branding. Family branding and single item... ...

Market Reseach Proposal

This 10 page paper looks at a fictitious proposal to assess the value created by the sponsoring of an event. Sponsorship is used w... ...

Logistics: Shipping the Product

A 6 page paper discussing choices made in deciding how to ship product manufactured in Turkey to Seoul, South Korea. The shipper ... ...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa... ...

Can and Do Global Brands Exist?

Many companies seek to compete with the development of global brands. This 9 page paper considers what can be defined as a global ... ...

Marketing of the Discovery by Land Rover North America

Land Rover North American want to increase sales to meet ambitious new targets; they want to achieve this with the use of the Disc... ...

How will Yum! Brands and WalMart Be Impacted by a Change in the Yuan Exchange Rate

The writer looks at two companies that undertake trade to China, Yum! Brands export to China and repatriate profits where as WalM... ...

The Use of Psychology in the Development and Use of Brands

The writer looks at how and why it is important for marketers to understand consumer psychology when they choose why and how to br... ...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it... ...

Abercrombie & Fitch - An Analysis

A 12 page paper. The Abercrombie brand dates back to 1892 when David Abercrombie opened his first outdoors apparel and equipment s... ...

Strategic Analysis of John B. Sanfilippo & Son

JBSS is a major processor, marketer and seller of nuts and nut products, including the Fisher Nut brand. The writer examines the c... ...

Beijing Jeep Case Study

This 5 page paper is based on a case study of Beijing Jeep. The paper is divided into four sections, the first section considers w... ...

Plan For Small Business Going Global

A 6 page paper. A small company that makes diverse products is considering expanding globally. The paper discusses what the compan... ...

Steel Industry

This five-page paper is preparatory work for a study into the performance of steel the industry in the United States, focusing on ... ...

A COMPARISON BETWEEN STORE BRANDS AND NATIONAL BRANDS AMONG CONSUMERS

This 10-page paper discusses results of a survey about consumer choice between national brands and private label brands. Bibliogra... ...

Tootise and Hershey Compared

The paper starts with a brief outline of the history of both these confectionary companies, looking at how they started in their p... ...

RESEARCH PROJECT: EMPLOYEE BRAND AMBASSADORS

Provides an overview of a business trend, that of companies using their employees as brand ambassadors to focus on positive attrib... ...

LVMH Group

This 6 page paper looks at the LVMH group., owners of brand names such as Moet and Chandon, Hennessey and Louis Vuitton. The paper... ...

Sudan, Turkey, and the UK and Marketing

In six pages this paper examines market development and with examples from these countries considers how under developed countries... ...

Selling T-Shirts to China for the Beijing Olympics

This 26 page presents a report to support the idea of selling T-shirts branded for the Beijing Olympics in China in the run up to ... ...

Singapore and Conducting Business There

In nine pages Singapore and the export of products there are considered in terms of the country's economy, government, culture, en... ...

Exporting Issues

In four pages this paper discusses initial business exporting issues such as adjustment of products, distribution, and new country... ...