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Term Papers 31 - 60

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

7 pages in length. Advertising, in and of itself, is an entity whose entire existence depends upon the ability to manipulate, inf... ...

Rainbow Plant Food New Marketing Plan II

In five pages this paper discusses a new product marketing strategy for Rainbow Plant Food.... ...

Endorsements by Celebrities

In six pages products being endorsed by celebrities are examined through provided examples with reasons discussed why marketing ca... ...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th... ...

Marketing and IKEA North America L.L.C.

In fifteen pages this paper examines various marketing aspects of IKEA's North American facility such as definitions, price strate... ...

Target Marketing Methodology

In ten pages this paper examines the methodology behind target marketing in a consideration of the average customer and topics inc... ...

The Impact of Global Branding in a Small Town

This 3 page paper discusses the way in which global marketing may influence sales of a product within a small town market. The ben... ...

Burt’s Bees; Marketing Case Study

This 19 page paper is based on a case study supplied by the student. Written in three parts the first part considers the importanc... ...

Marketing Case Study of FARAC

In eight pages this student supplied case study illustrates how to introduce a new product in terms of targeting and communication... ...

New Product Development

In ten pages this paper discusses new product development and the problems that may be encountered when a dominant product is over... ...

Nail Enamel Marketing

In five pages a new nail enamel product and how to develop a market is examined by using the 4P's model and a consideration of pri... ...

Newman's Own Foundation and its Product Marketing

In five pages this paper examines promotion, demographics, psychographics, positioning, and product range as each relates to the m... ...

'Dumping' and Exports of German Steel

In five pages this paper discusses the steel trade between the United States and Germany in an examination of steel product export... ...

Designing a Faster 888X; Project and Business Considerations

This 10 page paper is written in four parts concerning the development pf a new product; an aircraft that can travel faster than c... ...

A New Product at Starbucks

The proposed new product is fruit and vegetable juices, freshly squeezed in the store. The paper presents a proposal for this new ... ...

What is Value Migration?

The competitive environment for many products changes as the product lifecycle progresses. This paper examines the concept of valu... ...

Marketing the Harley Hydrogen Cycle

A 7 page paper creating a product and a marketing plan for the VROD-H, a hydrogen-cell Harley-Davidson motorcycle based on its 113... ...

Global and Multi-Country Strategies

This 4 page paper looks at three different products; a personal computer, a washing machine and an online MBA degree and discusses... ...

Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser

This 12 page paper is a PowerPoint presentation of 15 slides plus speaker notes to present a new marketing campaign for Avon. The ... ...

The Singapore Stock Exchange; SGX

This 10 page paper looks at the SGX. The paper gives a brief history of Singapore Exchange (SGX)- derivative market, discusses the... ...

Two Questions on Doing Business in Vietnam and Perceptions About Products Made in Vietnam Answered

In three pages this paper answers questions regarding what Western companies can do to improve the political climate for doing bus... ...

Pfizer Inc. Animal Health Products Case Study

This 7 page paper looks at a case study supplied by the student concerning Pfizer Inc. Animal Health Products. The writer answers ... ...

Zauner Ornaments Costing Case Study

This 8 page paper looks at a case study supplied by the student and answers 4 questions. The first identified activity based costi... ...

InterClean; Job Analysis and Training Design

This 14 page paper is based on a case study supplied by the student. InterClean are going to change the way that they sell their c... ...

MCDONALD'S AND PRODUCT MATRIX

This 4-page paper discusses McDonald's Corp., its target market and products. By examining a product matrix, the paper clarifies t... ...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

Almost all companies will need to undertake some form of marketing in order to sell their products; if the consumer's do not know ... ...

The Application of Product Liability Law; The Case of An Exploding Coffee Pot

This 8 page paper looks at product liability law and applies it to a case where a consumer buys a new coffee pot which explodes an... ...

Marketing the Blackberry Storm

This 5 page paper looks at the marketing of RIM's Blackberry smart phone. The product itself is considered in terms of product cat... ...

Marketing Strategies for the Fitness and Body Building Industry

This paper examines the body building and fitness industry in the United States. The author addresses marketing issues such as en... ...

Marketing Basics

This 3 page paper is written in two parts. The first part looks at how a company might decide to market a new product by consideri... ...