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Term Papers 2101 - 2121

Launching A New Grill

This marketing paper is a proposal the launch marketing campaign for a new cooking device; a new electronic double-sided grill, wh... ...

Adopting an Internet Strategy

The paper looks at a firm that is considering marketing itself on the internet. The first part of the paper looks at how marketing... ...

Launching a Range of Cheese and Wine in Canada

The writer produces a marketing plan for Kudler Fine Foods in order to introduce a line of cheese and wine products into the Canad... ...

Assessment and Recommendations for Bundy Asia Pacific

The writer examines a case study on Bundy Asia Pacific supplied by the student. The case study is set in the 1990s, when Bundy, a ... ...

MARKETERS AND PRODUCT/SERVICE POSITIONING

Discusses positioning in marketing, and how the marketing mix can assist in this endeavor. There is 1 source listed in the bibliog... ...

The Branding of a New Range of Refrigeration Products

Branding can be a key element in the success or failure the product. The writer considers the way in which a new range of fridges ... ...

Should Citibank Launch a Credit Card?

The case study is based on a hard case study looking at Citibank in 1988, and their position regarding the potential launch of a c... ...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may... ...

Strategies for The Zune

Microsoft developed an MP3 player that has been marketed as the Zune. Based on a case study supplied by the student the writer ass... ...

A New Low Cost Airline

The writer presents a proposal for a new differentiated low cost airline to operate in Europe. The environment, competitors and p... ...

Sustainable Fuel Development in the Colombian Economy

In a paper of four pages, the writer looks at conditions which make Colombia a favorable market for the biofuels industry. In a me... ...

Case Study of Easy Weddings

The writer examines the portal and wedding information site easy wedding, a site that serves the Australian market. The web site i... ...

The McDonalds Brand in Australia

The writer looks at the McDonalds Brand in Australia and the way marketing supports a positive brand, including the value and use ... ...

Are Global Brands Destroying Local Culture?

The writer looks at the way in which global brands are dominating some consumer markets and argues that this trend has the potenti... ...

The Plan for Setting Up a New Hostel for Backpackers

The writer presents a proposal for a new hostel to be set up in Brisbane in Australia to cater for backpackers visiting the city. ... ...

A Credit Product for Small Businesses

Using an example from an international bank, the writer summarizes the bank loan as a product and then considers the way it is mar... ...

Share Prices and Company Performance

The writer looks at whether or not the stock market is able to effectively value companies in the way share prices emerge. Using a... ...

Should Tesco Expand into India?

The writer looks at the factors that needed to be considered by Tesco when assessing if the Indian retail market was a viable mark... ...

The Changing Position of Gucci

Gucci has a checkered history, which is reflected in the changing position within the marketplace. The writer, using a case study ... ...

Adidas Promotional Campaign during the 2008 Beijing Olympics; A Case Study

This 4 page paper looks at the marketing undertaken by Adidas during the 2008 Beijing Olympics looking at the sponsorship during t... ...

Sega and Nintendo An Analysis of Business Competitors

In a paper consisting of 4 pages there is an evaluation of competitive business Sega and Nintendo with a comparative analysis of t... ...