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Term Papers 1741 - 1770

Market Research Proposal for X-Soft

X-Soft has a new product; NetGuard, aimed at parents to help them control the way that their children use the internet. This 4 pag... ...

Financial Issues; Market Efficiency, Sources of Capital and Dividend

This 12 page paper looks at three different financial issues that are important for management to understand. The first issue is t... ...

Marketing at Zappos.com

A 5 page paper discussing product positioning, competitive positioning, customer perceptions and distribution-channel analysis at ... ...

Beer in China; Assessing the Market

This 10 page paper examines China as a potential new market for an existing brand of beer. The microenvironment is examined using ... ...

FINANCIAL INFORMATION AND PLAYERS IN THE DVD MARKET

This 3-page paper provides a financial analysis and brief overview of Blockbuster, Netflix, Movie Gallery and Redbox. Bibliography... ...

Volkswagen and Ford in Foreign Markets

A 3 page paper comparing Ford's efforts in the UK and Volkswagen's approach to its new plant in Tennessee. It is Volkswagen that ... ...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

This 4 page paper discusses the ethics and the responsibilities of marketers when marketing different types of goods. The marketin... ...

Singapore Airlines; Marketing Audit and Plan

This 20 page paper performs a marketing audit in Singapore Airlines with the aim of assessing the airline and the environment to d... ...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

This 19 page paper looks at the issues and challenges of global marketing strategies. The paper includes consideration of the inte... ...

Hutchison Whampoa Limited; Operations, Potential Expansion and Marketing Challenges

This 10 page paper examines the Hong Kong based firm Hutchison Whampoa Limited, looks at the range of operations they have and the... ...

Considerations When Carrying Out Market Research

This 9 page paper answers questions for a case supplied by the student. A firm wants to undertaken research to assess customer sat... ...

EFFICIENT MARKET HYPOTHESIS AND CITIGROUP

This 3-page paper explains the concept of Efficient Market Hypothesis by examining the trend of Citigroup Inc.'s stock. Bibliograp... ...

THE DRY MARKET INDICES

This 6-page paper provides an overview of the Baltic Dry Index, what it's used for, its implication on the world economic stage, a... ...

Challenges of the Retail Market in Chile

This 8 page paper looks at an issue concerned with doing business in Chile. Most goods will be sold through retail outlets, or res... ...

Marketing Audit Schering-Plough

A 17 page paper. The purpose of this report it to present a marketing audit of Schering-Plough. The report describes the business ... ...

An Analysis of the Container Shipping Market

This 8 page paper gives a good over view of the container shipping industry looking at the trends and patterns that have been seen... ...

Marketing Surf Classes for Billabong; A Marketing Plan

This 5 page paper is a marketing plan for Billabong to launch a new product; surf classes along benefiting from a strategic allian... ...

SCRUBBING BUBBLES AND MARKETING COMMUNICATION

This 5-page paper focuses on the target market and communications plan developed by SC Johnson for its Scrubbing Bubble cleaner br... ...

The Potential Impact of Margin Trading on a Developing Stock Market; Case Study of Taiwan

This 23 page paper looks at the potential impact that margin trading could have on a developing economy with the use of a case stu... ...

MARKETING AND ITS IMPACT ON SOCIETY

This 3-page paper focuses on ethics and society when it comes to marketing. Bibliography lists 1 source.... ...

MARKETING TO YOUNG HAIRDRESSERS

This 6-page paper provides some insights on how to market scissors to hair stylists. The paper also touches on business-to-busines... ...

SINGLE EUROPEAN MARKET AND ADVANTAGES

This 3-page paper discusses the advantage of the Single European Market in terms of development and economic growth. Bibliography ... ...

MARK-TO-MARKET ACCOUNTING AND THE FINANCIAL CRISIS

This 8-page paper discusses how the concept of mark-to-market valuation, also known as "fair market" valuation, might have contrib... ...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

This 16 page paper is a proposal for a project to examine the interaction between marketing and sales and determine ways of using ... ...

The Perception of Ethics in Marketing

This 11 page paper presents research findings based on a questions provided by the student to assess the perceptions of the genera... ...

MCBRIDE FINANCIAL SERVICES AND MARKETING

This 3-page paper provides a marketing plan for McBride Financial Included in the paper is a discussion about Internet marketing. ... ...

CleaverTech Marketing Simulation Case

This 10 page paper looks at a case supplied by the student where a firm is marketing a product over 5 periods. The paper considers... ...

Integration and Convergence in the Real Estate Markets

This 7 page paper considers the motivation behind investment in international real estate markets and considers the degree to whic... ...

Marketing at Adidas

This 11 page paper looks at Adidas marketing, examining the approach that is adopting to marketing with reference to marketing the... ...

Bank of New York Company and Marketing

In seven pages the future marketing strategy of the Bank of New York Company, the oldest banking institution in the United States,... ...