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Term Papers 1531 - 1560

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

The writer looks at the way in which a local chain of supermarkets may benefit from utilizing an integrated marketing strategy in ... ...

Asian Agri Market and Strategy

Using a case study which was provided by the student the market for Asian Agri’s main product; palm oil, is assessed. The potentia... ...

Marketing Mix for Multinational Corporations

In a paper of five pages, the writer looks at multinational approaches to marketing mix. The writer uses IBM and its multinational... ...

SPORTS MARKETING PLAN FOR NORTH AMERICAN LACROSSE LEAGUE

Discusses how the North American Lacrosse League can attract sponsors. There are 4 sources listed in the bibliography of this 4-pa... ...

REMOVING CIGARETTES FROM THE MARKET

Offers an essay supporting removal of cigarettes from the marketplace. There are 2 sources listed in the bibliography of this 3-pa... ...

Bringing the iPhone and the iPad to the Chinese Market

The writer considers the way in which Apple may introduce these products into the Chinese market. Different considerations to ada... ...

Market Entry Methods

The writer looks at the way in which firms may into foreign markets. The paper is written in three parts. The first section discus... ...

Is The Pharmaceutical Market In Columbia Attractive?

The writer assesses the potential of the deregulated pharmaceutical market in the Latin American country of Columbia and the asso... ...

Case Study - A Casino Changing its' Target Market

The writer looks at how marketing concepts may be seen in a case study concerning the casinos in Primm Nevada who adopted a strat... ...

How Apple Has Marketed the iPod

The writer examines the way that the iPod has been marketed by Apple, assessing the way the campaigns were designed to appeal to ... ...

Market Issues

The writer looks at five questions concerning market place issues. The first two look at the regulation of markets by governments... ...

Mainstream Marketing using You Tube and Mobile Devices

The Internet is becoming increasingly important as a marketing medium. The writer looks at Old Navy, a firm that has developed a p... ...

MARKETING THE IPHONE

Discusses iPhone's competitive advantage, position in the market and advertising philosophy. There are 25 sources listed in the bi... ...

Nursing Shortage and Effect on Job Market

This research paper focuses on the writer's search through online nursing sources in order to investigate the way in which the nur... ...

United States Insurance Industry Marketing Efforts

In a paper of three pages, the writer looks at insurance marketing in the United States. Differentiation marketing is explored as ... ...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

The writer considers an idea for a new firm to sell retro style sportswear. The idea is presented looking at the product and the w... ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

The aim of marketing communication is to influence the potential target market, and impact on their buying behaviour to the benefi... ...

Marketing for Nurse Practitioners

In a paper of four pages, the writer looks at marketing for nurse practitioners. Self-marketing and dress codes are topics covered... ...

How to Market a New Wireless Payment Service to Small Businesses

This paper is a marketing plan for a innovative device that will allow many small businesses that do not trade from fixed premises... ...

MARKET SHARE FOR A COMPANY USING THE BCG MATRIX

Presents findings from a BCG market share matrix and discusses the implications. There are 3 sources listed in the bibliography of... ...

Recommendations for a Spa - Services and Marketing Improvement

The writer looks at a spa located ion Singapore providing services for the upper market segment. Written in two parts the first p... ...

Da Vinci Furniture Marketing Case Study

The writer examines the Chinese furniture brand Da Vinci and assess the damage caused by the unethical behavior of the firm selli... ...

Macro-Factors that May Impact On The iPad Market And Marketing

This paper is written in two parts. The first part considers three influences that are likely to effect the development and market... ...

Marketing of the iPad

This paper is written in two parts, the first looks at the target market, differentiation and competition in the tablet PC market... ...

Most Effective Marketing Medium

This paper is about a food product and what the most effective marketing medium would be for that product. The product is Nutella.... ...

A Marketing Campaign to Encourage responsible Water Usage

The writer develops a marketing campaign to support responsibility water usage. The campaign is targeting children, based on tele... ...

The Marketing Mix of Southwest Airlines

This 9 page paper looks at the importance of the marketing mix to Southwest Airlines. The paper starts with an introduction to th... ...

Marketing and Brand Management at JetBlue

JetBlue is one of the younger airlines in the US. The writer examines the role of marketing and branding and the way it has been s... ...

Preparation for a Study on the Important of Marketing and the Marketing Mix Elements

The paper is a theory based paper looking at the marketing mix in the airline industry in preparation for a large paper examining... ...

Assessing the Distribution Aspect of the Marketing Strategy

The writer considers the way a distribution strategy may be created with reference to the target market for the product and the r... ...