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Term Papers 91 - 109

Relationship Between Customers and Hotels

In four pages this paper considers how hotels can provide more efficient customer service in a consideration of types of informati... ...

Analysis of Expedia.com

In six pages this Internet travel website is analyzed in a consideration of history, efficiency, and effectiveness and topics such... ...

Australian Great Western's Marketing Plan

In fourteen pages this paper examines a marketing plan for an indoor rodeo at Australia's Great Western hotel and entertainment co... ...

Hospitality Industry and Strategic Operations

In twelve pages this paper discusses hotel expansion in a consideration of such strategic approaches as configuration, location, o... ...

Overview of Hilton Hotels

In four pages Hiton Hotels Corporation is considered in a discussion of various issues involving segmentation of customers and mar... ...

Porter's Five Forces Model Analysis of the Lodging Industry

In six pages the Five Forces Model of Michael Porter is applied to the hotel industry with lodging industry's market structure and... ...

Research Project Design

In sixteen pages the design for a research project involving the decreased occupancy of a hotel is presented with research objecti... ...

How To Successfully Franchise in East Asia

In moving to a global franchise model, American companies face a number of critical factors. This paper looks at Marriott Hotels, ... ...

Contract Law and Term Breaches

In a paper consisting of six pages English law is used in a consideration of a case that needs to determine if advertisement promi... ...

Marketing Strategies For The Great Western Hotel

This paper discusses various marketing techniques for increasing attendance at Queensland, Australia's Great Western Hotel. This ... ...

Small Scottish Hotel Marketing Plan

In five pages this paper presents a plan for development and marketing of a thirty bedroom Scottish hotel. Eight sources are list... ...

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ... ...

Hotel Management and the Job of a General Manager

In three pages this paper focuses upon employment as a general manager of a hotel in a consideration of job diversity, duties, wor... ...

Upscale Scottish Hotel Marketing

In fourteen pages this paper examines the marketing of an Inverness 30 bed upscale hotel with SWOT and PEST analyses applied to st... ...

Missing Hotel Reservation and Service Quality Case Study

In three pages this paper considers a student provided case study of a hotel's lost restaurant booking and its poor handling of th... ...

Palace Hotel of Guam and Activity Based Costing Explored

In eight pages the ABCs are applied to Guam's Palace Hotel's food services operations in various module considerations. Six sourc... ...

Blackpool Hotel Marketing Plan

In sixteen pages this paper examines a Blackpool independently operated bed and breakfast hotel and considers how to use PEST and ... ...

TQM's Applications

In ten pages Total Quality Management is defined and examples of Jenks Public Schools, the Ritz Carlton Hotel, and Honeywell are e... ...

Holiday Inn and Change Management

In fourteen pages this paper applies the organizational change theory to a consideration of the Holiday Inn global hotel chain. T... ...