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Term Papers 61 - 90

Wal-Mart : Organizational Behavior

A 10 page paper. Three organizational behavior concepts are considered: organizational structure, human resource management and or... ...

Microsoft Corporation Business Analysis

In fifteen pages the marketing strategy, history, and company overview are considered along with financials, antitrust lawsuit and... ...

Dispute with United Airlines

This paper examines the airline dispute impact upon United Airlines in an overview that considers how safety issues have been impa... ...

Court Cases Faced by Philip Morris Tobacco Company

In five pages this paper discusses Philip Morris's lawsuits in a discussion of proposed company name change and the tactics behind... ...

Crisis Communication in the Workplace

In ten pages the workplace is considered in terms of crisis communication issues in a soft drink manufacturer product tampering ca... ...

Starbucks Advertising

This 7 page paper looks at a number of advertising issues for the coffee chain Starbucks. The company's position on the advertisin... ...

Wal-Mart Organizational Culture

A 6 page paper that begins by explaining and discussing organizational culture itself. The essay reports what is known about Wal-M... ...

The Unique Channel Antitrust Case Study

In five pages answers to questions submitted by a student case study involving the radio station company Unique Channel and whethe... ...

Versatile Shoe's Product Life Cycle

A 3 page paper describing the anticipated life cycle of an innovative shoe product. Movement through the product life cycle is pr... ...

Leadership

A 5 page paper that discusses several issues. The essay begins by describing two leadership styles and provides an example of one ... ...

Elevator Industry's Hydraulic Oils

In ten pages this paper compares the various types of elevator industry hydraulic oils in a consideration of such issues as enviro... ...

Porsche - Reflections of the Influences on the Buyer Decision-Making Process

The paper is written in a question-and-answer style, looking at a range of issues concerning the by decision-making processes for ... ...

QUESTIONS FOR MICROSOFT CASE STUDY

Answers questions pertaining to Microsoft Inc.'s marketing and product efforts. Issues discussed include the company's successes a... ...

Marketing to the International Community

Culture is important for a business to consider in international marketing, but also such mundane issues as electrical service and... ...

The Case of BRL Hardy

BRL Hardy is the result of a merger between Hardys and Berri Renmano Limited (BRL). The company has been very successful during th... ...

Designing Marketing Case Study Questions

The writer uses to case studies concerning an international company to demonstrate the way questions may be formulated for a marke... ...

A Product Expansion Plan for Starbucks

The writer presents a plan for Starbucks to introduce a new product, which would appeal to consumers who do not drink coffee. The ... ...

The Impacts of Global Business Development

In a paper of four pages, the author relates the importance of global entrepreneurship, which has become the focus of newly develo... ...

Business Costs

This 3 page paper looks at costing issues. The first part of the paper explains the difference between fixed and variable costs an... ...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

Almost all companies will need to undertake some form of marketing in order to sell their products; if the consumer's do not know ... ...

Overview of EAS Experimental And Applied Sciences, Inc. (EAS)

In nine pages the Experimental and Applied Sciences company is considered in an essay that includes a company overview, mission an... ...

Marketing Tobacco Products; The Ethical Issues

This 4 page paper considers a case study supplied by the student. The case looks at the marketing of tobacco products by US compan... ...

Marketing Plan for Baby Pacifier Holder

In an essay consisting of five pages a proposed marketing plan for a fictitious company wishing to introduce a baby pacifier holde... ...

Napster - Stare and live the Nightmare

For many years the record companies have fixed record prices to avoid competing with each other and to maximize their profits. Cur...

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Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a... ...

Regulating Herbal Products

In ten pages this research essay argues that herbal products without labels should be regulated and receive safety testing to dete... ...

Product Safety Management and the Infamous Ford Pinto Case

In ten pages this paper analyzes this notorious 1970s' product safety case in a discussion of management philosophies including Ra... ...

The Ford Pinto - A Case Study

The writer discusses the controversial Ford Pinto and the case against it with regard to product safety. The writer bases the pape... ...

Marketing Plan for an Automotive Emergency Stop Button

The paper presents a marketing plan for the marketing and sale of a new safety product, identifying the target market characterist... ...

Non Discrimination under GATT

The writer uses two scenarios to explore the way that GATT supports fair trade without discrimination between its members. The fir... ...