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Term Papers 181 - 210

Customer Centric-Marketing

The writer considers the idea of customer centric marketing, where firms utilize detailed knowledge of the customers in the target... ...

CALIFORNIA PIZZA KITCHEN AND CUSTOMER SATISFACTION

A marketing and quality overview of California Pizza Kitchen. There are 12 sources listed in the bibliography of this 13-page pape... ...

ORGANIZATIONAL EXPANSION AND CUSTOMER VIEWPOINTS

Discusses the need for organizations expanding globally to examine the situation through the eyes of their customers. There are 4 ... ...

Customers and the Transformation into Loyal Customers

In a paper of four pages, the writer looks at customer loyalty and branding. Potential methods for increasing loyalty and repeat c... ...

The Challenges of Adopting Customer Centric Processes

There is increased attention being paid to the management of the customer relationship through tools such as CRM. By considering t... ...

Customer Satisfaction Levels for eBanking

Online banking is becoming increasing widespread, but little research has taken place to assess the level of satisfaction and the ... ...

Increasing the Potential Value of Customer Relationship Management by Integrating it with Customer Centric Business Models

The writer presents a dissertation style paper examining the potential for CRM to be improved and increase its potential success i... ...

Presentation for Customer Service Improvements

The paper is based on a case provided by the student where a telecoms company has committed itself to undertaking a strategy to th... ...

Improving Customer Retention - Useful Measures

This 4 slide PowerPoint presentation along with notes for the speaker is based on a scenario provided by the student. A telecoms c... ...

Defining and Measuring Customer Loyalty

The writer looks at some definition to be used when undertaking research into customer loyalty. The paper starts with definitions ... ...

Customer Relationship Management in the Public Sector

The writer looks at the way the concept of customer service may be interpreted and applied to government departments and the publi... ...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

Using the example of a new local mobile mechanic business the writer presents a proposal for cost effective local marketing, using... ...

Key Customer Account Programs - Challenges for Implementation and Maintenance

The writer discusses some of the changes that the company may face if they wish to introduce and maintain a key customer account p... ...

Five Stages of Customer Relationship Development

This 4 page paper looks at the way in which a customer relationship is built, defining 5 stages of development in discussing the c... ...

Comparison of Customer Service Standards at GE and AOL

These two companies have very different reputations for the standard of customer services they provide. General Electric is consis... ...

Customer Satisfaction and Online Banking

In a paper of three pages, the writer looks at online banking. A literature review helps to look at the link between customer sati... ...

A Questionnaire to Assess Customer Needs and Satisfaction

The writer presents a questionnaire which may be used by a coffee shop or similar business to assess what customers want and to de... ...

The Value of Customer Relationship Management for Web Based Retail Operations

The writer proposes the implementation of a customer relationship management system (CRM), for a firm providing retail operations ... ...

The Conflict in Customer Quality Requirements

The writer looks at the way different customer needs may present a dichotomy to companies. The needs in terms of the quality requi... ...

Customer Satisfaction, Responding to Call Lights

This research paper discusses the importance of rapid response to nurse call lights in ensuring customers satisfaction. Three page... ...

Customer Trust and Security of Information

In a paper of four pages, the writer looks at information security. Building trust through security is demonstrated by appeal to s... ...

The Impact of Corporate Culture on Customer Services - A Proposal for Case Study Research

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo... ...

Nursing Perspective on Customer Service

This essay describes the ways in which nurses can create a perception of ideal customer service among patients. Three pages in len... ...

IS CUSTOMER LOYALTY IMPORTANT TO A MARKETING STRATEGY?

Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ... ...

Airline Bad Customer Service

In April, United had overbooked a flight and found they needed another seat but nobody volunteered. They chose someone already sea... ...

Apple Leads in Customer Service

Apple employees are trained to help people and to provide excellent customer service. The training is comprehensive. This paper em... ...

Literature Review on Customers and Marketing

In eight pages marketing strategy as it involves customers is discussed with the introduction and application of real world situat... ...

Customers, Weight Gain, and Restaurant Accountability

In three pages this paper discusses America's obesity problems in a consideration of whether or not restaurants should be held acc... ...

Evaluating Quest Foods' Customer Service

In a paper consisting of five pages that relies upon a student supplied case study the significance of customer service within the... ...

DEVELOPING AND IMPLEMENTING A CUSTOMER SERVICE TRAINING PROGRAM

Focuses on the steps necessary to develop and implement a customer-service training program for employees. Topics discussed includ... ...