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Term Papers 61 - 90

Singapore and the Marketing of Customer Relationship Management Marketing

In fourteen pages CRM is defined and its factors are explained and then applied to a case study of its marketing in Singapore and ... ...

Overview of a Reported Customer Service Experience

In eight pages a customer experience work report is presented.... ...

Chapter Overview and Summary of Roger Dow and Susan Cook's Turned on Eight Vital Insights to Energize Your People, Customers, and Profits

This business instructional book is summarized with an overview of each chapter also provided in ten pages. There are no other so... ...

Case Study on a Financial Investment Services Company Transforming to a Customer Intimacy Approach

In eight pages this case study on this investment institution's efforts to embrace customer intimacy is presented. Five sources a... ...

Dirt Bikes USA and Customer Privacy Policy

In three pages Dirt Bikes USA and its customer privacy policy development are examined. Three sources are cited in the bibliograp... ...

Customers' Supermarket Wants Characteristic Assessment

In three pages a questionnaire is presented designed to assess the characteristics in a supermarket that store customers most valu... ...

Ritz Carlton Hotels and Guest Satisfaction Improved Through Customer Information Databases

Customer satisfaction improvement through information databases is discussed in this overview of Ritz Carlton's customer service e... ...

L.L. Bean Memo to Customer Service, Poster, and Speech

In seven pages this paper presents an L.L. Bean memo to its recently hired customer service representatives, provides a training ... ...

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

In three pages this paper considers health care myopia and banking industry's retention of customers as featured in these articles... ...

Wigan Athletic's United Kingdom Customer Base

In four pages this paper examines the customer base of United Kingdom's Wigan Athletic football team in a consideration of brand, ... ...

Customer Service Problems and Solutions

In three pages this paper examines how technology can be applied to future customer service problems in a consideration of three... ...

A Traditional Top Heavy Company Adapted into a Lean Company Focused on Customers

In seventeen pages the program implementations involving restructuring or management change by using total quality management or I... ...

Manufacturing, Customer Satisfaction, and Total Quality Management

In seven pages this paper discusses 3 instances in which Total Quality Management has contributed to customer satisfaction in a ma... ...

Wine Businesses and Customer Relationship Marketing

Many industries are now integrating customer relationship marketing into their business strategies. This paper examines how CRM ca... ...

Customer Satisfaction Action Research

A 15 page paper providing only the methodology and proposal sections of a larger paper addressing airport customer service. The m... ...

Customer Satisfaction Action Research

A 25 page paper providing methodology and proposal sections of a larger paper addressing airport customer service. The methodolog... ...

Corporate Culture: Impact Upon Customer Relations And Social Responsibility

6 pages in length. Corporate culture reflects the fundamental purpose for a given organization's presence within global commerce.... ...

Customer Satisfaction/Profitability v. Production & Quality

A 12 page research paper that explores the topic of customer satisfaction and how it is related to both profitability and product/... ...

Customer Ignorance In The Food Service Industry

3 pages in length. Servicing the public at any level is a difficult objective at best; when the service involves food, customers ... ...

Customer Service Scripts

A 4 page paper discussing the need for superlative service for customers, whether those customers are internal or external. The p... ...

Ethical Codes for Accountants; Why They are Important to Stockholders and Customers

This 5 page paper explains why codes of a ethics are important for the accountants within a company from the perspective of the s... ...

Creating Loyalty in Airline Customers

Creating loyalty in a customer base can create a great deal of value of an airline. This 8 p page paper looks at how marketing dep... ...

Change Management: Rerouting Customer Service Calls at Dell

A 9 page paper outlining a change management plan for Dell to use to improve both customer service and customers' perception of th... ...

Building Customer Loyalty Through Loyalty and Reward Schemes

This 17 page paper looks at the way that companies try and create loyal customers with the use of reward schemes. The paper looks ... ...

Developing Customer Services Measures for a Balanced Scorecard

This 3 page paper develops three measures suitable to be used in a balanced scorecard. The measures are for a hospital and are fro... ...

The Effects of Technology on Employees and Customers

This 9 page paper looks at this topic by examining different components of businesses. How organizations can incorporate help for ... ...

Customer-Focused HRM

A 3 page paper discussing customer focus as type of approach to HRM research that likely will be most directly useful in the short... ...

Customer Relations Management

This 5 page paper is an overview of CRM, defining what it is, how it can be of use and the variety of components that can be found... ...

Banking; Products and Relationship with Customers

This 6 page paper examines services available with from an on shore bank, explaining what they are, how they work. After this the ... ...

Comparing Nieman Marcus and Marshall’s Customers

This 9 page paper is written in two parts. The first part of the paper is a written section that looks at the different buying pat... ...