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Term Papers 301 - 315

A Comparative Analysis of Two Marketing Articles

A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi... ...

Technological Innovations and Video On Demand

A seven page paper exploring the technology and customer demand that had resulted in video on demand. An emphasis is placed on on... ...

Travel Agency Database Creation

In ten pages a sample of a creation of a hypothetical travel agency online database is considered in terms of software selection a... ...

Bigger is Not Always Better for Global Corporations

In twelve pages this paper discusses global corporations and the misnomer that bigger means better in an assessment of small compa... ...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att... ...

Retail Outlets The Disney Store

In five pages this paper examines the uniqueness of the Disney retail stories in a consideration of location, customer base, and a... ...

Case Study of TRW Nelson

In five pages this paper discusses the customer service improvements made by TRW Nelson in this case study of the company's effort... ...

Health Care's Future and Managed Care

In five pages this paper discusses the future implications for managed care in terms of customer satisfaction and not satisfying t... ...

Avon's Direction Selection

In ten pages Avon's present business situation is assessed and a future strategy is proposed that includes an image upgrade and pr... ...

Hot Coffee, the Stella Liebeck Case, and McDonald's

In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree... ...

Organizations and PR

In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th... ...

Earnings' Inequality based Upon Gender

In five pages the continuing gender based inequality of wages are examined in discussion of a customer submitted article. The cit... ...

Overview of TVA

In six pages this paper examines why the Tennessee Valley Authority was established and considers its mission statement and how in... ...

Discount Retailing Case Study Analysis of Wal-Mart

In six pages this paper discusses WalMart's cost cutting, customer service, diversity, and pricing strategies in this case study o... ...

Management of a Convenience Store

In ten pages the management of a gasoline convenience store is examined in proposed changes designed at improving loyalty of emplo... ...