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Term Papers 1 - 30

Beyond Customer Satisfaction to Customer Loyalty by Keke Bhote

In ten pages the author's theories on how enduring success can be achieved by U.S. businesses are analyzed. There are no other so... ...

Harris, Customer Service Management, and Making the Customer 'King'

In seven pages this paper discusses the importance of customer service management in order for businesses to successfully retain a... ...

HRM and Its' Role in the Customer Triangle of Company, Employee and External Customer

This 14 page paper looks at how human resource management (HRM) can be very important to a company when trying to satisfy customer... ...

Customer Service from the Perceptions of Customers

In ten pages this paper discuses the differences between the way customers may view customer service and organizational perspectiv... ...

If Marketing Aims to Meet Customer Needs Why are Customers Rights an Ongoing Issue?

This 10 page paper looks at the role or marketing and considers why, if marketing aims to meet customer expectation consumer right... ...

Declining Customer Service and Bank Mergers

In five pages the Canadian banking system is used as the focus of this examination of how increased bank mergers have meant decrea... ...

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def... ...

Customer Interaction

In four pages this paper examines the importance of customer relations and satisfaction to a business. Four sources are cited in ... ...

TQM and Customer Satisfaction

In twenty one pages this paper discusses the ABC Company in a consideration of the customer satisfaction component of Total Qualit... ...

Marks and Spencer and Customer Value Management

In fifteen pages Marks and Spencer are analyzed in terms of their application of customer value management practices with competit... ...

Sales Increasing Through Customer Relations' Improvement at Saks 5th Avenue

In nine pages this paper discusses how Saks Fifth Avenue's retail changes generated sales increases through improved customer serv... ...

Customer Satisfaction Evaluation

In fifteen pages this research paper considers the importance of customer satisfaction and the importance of its evaluation. Eigh... ...

Profitability, Customer Satisfaction, and Marketing Management

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust... ...

Service and Customer Satisfaction

In six pages business services are examined in terms of improving customer satisfaction with more emphasis on the customer and les... ...

Definition of Customer Loyalty

In four pages customer loyalty is defined and assessed with the emphasis upon the importance of trust. Five sources are cited in ... ...

Customer Service and Long Term Care

In fifteen pages this paper discusses long term care facilities in a consideration of customer service issues. Twelve sources are... ...

Turning Lost Customers into Gold by Joan K. Cannie

In eight pages this paper evaluates the arguments the author makes regarding customer defections. There are no other sources list... ...

British Columbia's Customer Protection and Bank Merger

In seven pages Scott Sinclair's article 'Bank Mergers and Customer Protection in British Columbia' is discussed in a two part summ... ...

Business Success and the Role of Customer Satisfaction

In four pages customer surveys and marketing trends are employed in a consideration important securing customer relationships are ... ...

Customer Relations and the 'Soft' Emotional Touch

In three pages this paper discusses what skills are involved in customer service effectiveness. Fifteen sources are cited in the ... ...

Definition of Customer Loyalty Concept

Customer loyalty is the focus of this report consisting of four pages in which consumer motivations and how to keep them satisfied... ...

Competition, Customer Satisfaction, and Utility Deregulation

This 5 page paper discusses the changes that have occurred in public utilities since the 1980s. The writer argues that deregulatin... ...

Customer Service and Amazon.com

In a paper that contains five pages the history of this online company is provided, its plan for success, and customer service are... ...

The Banking Sector and Declining Customer Services Standards

In a report consisting of seven pages a proposal for declining bank industry customer service standards is considered and proposal... ...

Competitive Environment and Customer Retention

In eight pages the benefits of customer corridor mapping and the ways in which it can be used in increasing customer satisfaction ... ...

Customer Service Outsourcing and Communication Issues

In three pages Acme Software's offshore outsourcing of customer service to India is discussed in terms of the resulting problems w... ...

Total Quality Management and Customer Service

In forty two pages Total Quality Management is explained in concept and in terms of its history and importance to customer service... ...

Customer Service Improvements and Total Quality Management

In four pages this paper examines a case study of a small pizzeria owned by two partners and how TQM was applied in generating cha... ...

Customer Satisfaction and Banks

In six pages the impact of automation on the banking industry is examined within the constant quest of retaining existing clientel... ...

Home Depot Customer Service Management Case Study

In a paper consisting of nine pages ways to improve Home Depot's customer service are considered in this case study in which the w... ...