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Issues Associated with the Medical Supply Industry

In four pages the medical supply industry is examined in this overview of demographics and other associated factors and issues.... ...

Sales Candidate Recruitment Case Study in Problem Solving

In nine pages this paper discusses how HRM can solve the problem of hiring sales candidates in a consideration of internal and ext... ...

Merger of US Air and British Airways

In six pages this 1992 merger is examined in terms of its detriments and benefits. Three sources are cited in the bibliography.... ...

Discount Competition and Why KMart was Defeated by WalMart

In three pages this paper discusses how WalMart emerged victorious overK Mart in the rivalry of the two leading US discount chains... ...

Kmart and Retail Competition

In fifteen pages this paper discusses that despite the formidable competition from Target and Wal Mart Kmart has managed to improv... ...

Diamond Monopoly of De Beers Consolidated Mines Limited

In five pages the domination of the diamond industry by De Beers and its affiliates are examined in a consideration of cartel char... ...

Overview of Frito Lay

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ... ...

Treasure Risks and British Petroleum PLC

In seven pages this paper considers the treasure risks BP has been exposed to. Eighteen sources are cited in the bibliography.... ...

Celebrity Product Endorsement and Reaction of Consumers

In seven pages a research project on advertising utilizes a survey in order to evaluate how effective celebrity product endorsemen... ...

Life Cycle of a Product and its Stages

In four pages this paper examines a product's life cycle by defining its 5 stages. There is no bibliography included.... ...

Profitability, Customer Satisfaction, and Marketing Management

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust... ...

Global Internet Business Opportunities and Challenges

In five pages this paper examines the challenges and opportunities that confront a business about to use the Internet for global e... ...

Book Review of Theodore Levitt's The Marketing Imagination

In seven pages this essay discusses environmental marketing and its impact as considered within the 1983 text by Theodore Levitt. ... ...

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan... ...

Community Nursing Program Marketing Plan

In six pages this paper examines a marketing plan for a community nursing program regarding the recruitment of students to volunte... ...

Community Nursing Program Marketing Plan II

In five pages this paper discusses the recruitment of women to attend STD workshops as part of an inner city shelter for the homel... ...

Definition of Customer Loyalty

In four pages customer loyalty is defined and assessed with the emphasis upon the importance of trust. Five sources are cited in ... ...

Marketing Tools and the Validity of Psychographics

In two pages this paper argues that psychographics and the ways in which it misleads and exaggerates should not be regarded as a v... ...

Reliability of Surveys

In nine pages different types of surveys are examined in an assessment of how reliable they might be in terms of accuracy. Seve... ...

Market Position Analysis of PepsiCo

In five pages this paper discusses PepsiCo's market position in a management case study analysis which also includes industry comp... ...

Quality Control Problems at Macy's

In seven pages this research paper considers the decline of customer service offered by the American department store R.H. Macy's.... ...

New Competition and Market Share of Starbucks

In six pages this paper examines Starbucks in terms of its market share and its new competition. Seven sources are cited in the b... ...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus... ...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec... ...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s... ...

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i... ...

Case Study of Viacom and Its Media Industry Challenges

In six pages this paper discusses the industry challenges confronting Viacom in 1996 as it struggles to regain its share of the me... ...

Industry Position of Viacom

In ten pages this paper applies Porter's Five Forces Model to an analysis of Viacom's market competition placement in the electron... ...

Example of Technical Writing and Call Center Proposed by Washington Mutual

In fifteen pages this technical writing example considers Washington Mutual's proposed call center implementation. Six sources ar... ...

Business Plan Writing Success

In ten pages this paper examines how a business plan can be effectively written with various sections to address important points ... ...