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Psychological Effects of Color

Uploaded by kyra666 on Mar 15, 2002

Color affects every moment of our lives although our color choices are mostly unconscious. Color has a great emotional impact on a person that comes out via the clothes we chose to wear, decorations to fill our homes, personality, foods we choose to eat and many more ways.

It is possible to introduce colors to different areas of daily life to give off more energy, soothing affects, stimulate appetites and sexual motivation or even give a place a clean atmosphere. I asked thirty males from the ages of fifteen to sixty what color bra they would like to see their dream girl wearing to find out what colors are the most sexually stimulating. As I predicted, out of thirty, fourteen chose black, while four chose pink, red, blue and white were also chosen by three each and gray and purple were each favored by one person a piece. I also conducted an experiment to see what colors were stimulating on appetites. I added food coloring to make one flavor of Jell-O turn red, orange, yellow, green, blue, purple, brown, and pink. Out of fifteen total people, seven chose red, purple and pink were chosen by three a piece, and orange and green were chosen by one each.

Blue can either be a calming color or a depressing color, depending on how much one is surrounded by. Although, blue most always has a pleasant association. Blue also is associated with a cool, cleansed, relaxed, calm, hopeful, protected, reassuring, trusting and accepting feeling. It inspires mental control, clarity and creativity. Blue has a direct effect on the autonomic nervous system, which helps calm and soothe humans. However, subconsciously it affects us because we associate blue with the night sky, so it makes us feel calm as though we are being soothed by the night sky. On the other hand, dark blue is sedative and too much can give off a feeling of depression. Blue is also an appetite suppressant. This is believed to be that due to the fact that nature does not create a blue food other than blueberries, therefore we do not have an automatic appetite response to blue. Actually, in a decorative perspective, blue is a spacious color that is most suited for deep thought and relief from a stressful, hectic life. If...

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Uploaded by:   kyra666

Date:   03/15/2002

Category:   Psychology

Length:   8 pages (1,906 words)

Views:   3282

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