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Uploaded by Admin on Jan 22, 1999

Plastics are a product that is very common in our everday usage. We use plastics everywhere ranging for Tupperware to the cars that we drive. Although most everyone has accepted the fact that plastics make our lives easier and has become essential to us, there are people out there who are perhaps unaware of how important plastics are to our society, or people who just don't approve of plastics because of its environmental harm. An advertisement in a Health Care magazine tries to convince this audience why plastics are needed and the usefulness of plastics. The advertisement tries to show its audience that plastics play an important role in our everyday lives and tries to make the audience question where we would be without the use of plastics. This advertisement, directed towards people that do not realize the usefulness of plastics or who do not approve of the use of plastics, through the use of pathos, logos, and ethos tries to persuade its audience that, "Plastics make it possible." The pathos plays on the audience's sympathy of why we should use plastics, the logos gives reasons how plastics are useful and why they are used in our society, and the ethos makes the audience feel that if unconvinced by the advertisement alone, there is more information available to them. First and foremost seen in the advertisement is pathos. The advertisement grabs the audience's attention by showing a picture of a bunch of boys playing football. Knowing that the children are our future and that the children of today shape our tomorrow, many people are concerned with the problems of our younger generations and care a great deal about what happens to our younger generations. The advertisement does a good job of playing on the audience's emotions by involving children. Half of the advertisement is covered by the picture of a bunch of little boys playing football. The boys are wearing football helmets and look as though there is not one scratch on any one of them. The advertisement is trying to convey is that if it were not for the football helmets, which happens to be made out of plastic, then the boys would be hurt and all bruised up. This gives the image that the reason the boys can be rough with one another and not be hurt is do to the fact that they are all wearing plastic helmets....

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Uploaded by:   Admin

Date:   01/22/1999

Category:   Science And Technology

Length:   6 pages (1,409 words)

Views:   1254

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