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Myself and the Media

Uploaded by KyraDean on Oct 29, 2002

Media is everywhere, all around us, everyday, all the time. Television, movies, newspapers, magazines, and especially the Internet call out as though they are chasing us down in hopes of persuading our minds with their never-ceasing messages. I think that the media has greatly influenced my thinking and attitudes towards the products I purchase, the music I listen and the clothing I buy.

Television and radio commercials and magazine ads are constantly harping consumers much like myself to buy their product, to give their product a chance. Often, like many others, I find myself with a desire to go out and try a new brand of nail polish, face wash or perfume. Seeing a website banner advertising a new and improved type of Discman or DVD Player makes everyone want to buy it. I’m not even a soda drinker, but the little Pepsi girl with the cute voices would make anyone indulge in a little caffeine. Recent local radio ads show the new Sunchase Apartments as the place to live this fall, with a pool, all new furniture and 24-hour gym. The thing about this type of media is that it makes the consumer feel like they need this product.

The media also has influenced the types of music to which I listen. Some artists, like Michael Jackson, have received bad publicity from the media, and subconsciencely, makes me not want to listen to their music any longer. On the flip-side, the Dave Matthews Band and N*Sync are widely publicized with national tours and free-giveaways that once a consumer’s foot is in the door with a free CD or t-shirt, they may begin to listen to the music and become a fan of the artist. Sugar Ray’s lead singer, Mark McGrath’s, good looks have, needless to say, helped the band out with record sales. I know all of my friends have the CD, but mostly for the disc jacket, which is taped up to the back of their bedroom doors, so they can see his clear blue eyes and smiling face at their every convenience.

Back to advertisements, clothing chains like the GAP and Old Navy have cute catchy commercials calling out to consumers “buy me”. GAP has recently become known for their renditions of many classic songs by “Generation Y”ers GAP clothing, showing that it is cool to wear GAP. Old Navy, as well, has annoyingly addictive music by...

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Uploaded by:   KyraDean

Date:   10/29/2002

Category:   Social Issues

Length:   3 pages (576 words)

Views:   1709

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