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Prospects for Am-Beo and Betatherm in the United States

A 10 page paper providing short case studies on two Irish companies seeking to increase their businesses in the US. Am-Beo provides revenue-maximizing pricing services for cellular telephone service, Betatherm supplies heat-related items used in manufacturing. Both of these companies can find opportunity in the US, but Am-Beo should have greater success and with much less effort. Betatherm’s prospects for the US are much more limited, because of the tendency the US has for losing manufacturing jobs to overseas contract manufacturers. Focusing on the biomedical and instrumentation segments of its business still could be beneficial for Betatherm in the US. Bibliography lists 11 sources.


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