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Wyeth Globalization Strategy

This 16 page paper looks at the process of globalization at Wyeth following their decision to create a unified organization with a focus on the pharmaceutical industry. The paper outlines the opportunities and the threats, identifies the barriers that hindered a globalization strategy, considers issues such as culture and the staged process of implementation and ends by considering whether or not Wyeth may be perceived as a global company. The bibliography cites 12 sources.


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Paper Information

  • Title: "Wyeth Globalization Strategy"
  • Filename: TEwyeth2.rtf
  • Pages: 16
  • Cost Per Page: $1.95
  • Subtotal: $31.20

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