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Designing Research - Focus Groups and Postal Questionnaires

This 8 page paper looks at the use of focus groups and postal questionnaires in market research, considering the advantages and disadvantages of the different methods. The paper then presents a sample questionnaire suitable to be used by the automotive industry to assess desirable characteristics of cars and after sales service. The bibliography cites 3 sources.


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Paper Information

  • Title: "Designing Research - Focus Groups and Postal Questionnaires"
  • Filename: TEfocusg.rtf
  • Pages: 8
  • Cost Per Page: $1.95
  • Subtotal: $15.60

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