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The History Of Frito-Lay

This 8 page paper reviews the history of the Frito-Lay Company. From the early activities of Mr. Doolin and Mr. Lay to the merger in 1965 with the Pepsi-Cola Company and through the restructuring that brings us to the present. It examines such aspects as marketing, expansion and the use of computers. It concludes with a look to the future and the potential of cross-cultural marketing.


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Paper Information

  • Title: "The History Of Frito-Lay"
  • Filename: Fritolay.wps
  • Pages: 8
  • Cost Per Page: $1.95
  • Subtotal: $15.60

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