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The Evolution of General Electric's International Presence

A 10 page paper discussing the world's most admired company (Fortune, 1998 and 1999), where it came from and how it has attained its position in the world. As did much of American manufacturing in the 1970s and 1980s, GE had its share of difficulties. It was accused of being a behemoth beyond its reason to exist, uncaring and unresponsive to customer needs. GE traversed the waters of downsizing as did all other large US businesses, but rather than focus on the negative aspects, it chose to plan for the future and seek out new directions. The ultimate key to GE's success in the international market is that it is never complacent about its many innovations. It does not allow itself to believe it has 'arrived,' but rather continually seeks new opportunities for continued growth while continuing its tradition of social responsibility and aim of contributing to the good of mankind, as well as to that of the bottom line. Bibliography lists 18 sources. KS-GE.wps


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