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Sample Marketing Plan

This 6 page paper offers a sample marketing plan. The hypothetical company, Zulu, has designed an innovative fishing tackle box and is now writing a marketing plan. Headings include: Product Line Description; Business Description; Short-term and long-term Market regions; Target Market and description of consumer; Market Conditions; Market Size; Product Positioning; Pricing Issues; Packaging Issues; Distribution; Market Channels and short- and long-term objectives; Advertising, including sample text for print ad, description of TV and Web ads; Other Promotional Activities; Expected Results, including evaluation plan. Sample can be used as basis for other products. No Bibliography.


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Paper Information

  • Title: "Sample Marketing Plan"
  • Filename: PGzulu.wps
  • Pages: 6
  • Cost Per Page: $1.95
  • Subtotal: $11.70

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