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Collecting Market Research Data in Developing Countries

This 20 page paper considers how collecting data differs according to whether we are trying to do our marketing research in developing/emerging economies rather than in developed economies. The paper refers to the broad impacts of research such as ethical considerations and culture, as well as to relevant concepts of research design such culture and context, as well as to relevant concepts of research design. The bibliography cites 15 sources.


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  • Title: "Collecting Market Research Data in Developing Countries"
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