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Marketing New Government Backed Student Loans

This 33 page paper is an outline and marketing campaign for the development and promotion of a new government backed student loan. The paper starts by looking at the role of marketing and the background to government backed financial products before looking at the new product, considering the advantages and disadvantages as well as performing a SWOT analysis and then presenting a potential marketing campaign with a marketing budget of £4 million. The bibliography cites 17 sources.


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  • Title: "Marketing New Government Backed Student Loans"
  • Filename: TEstudentloan.rtf
  • Pages: 33
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